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Dining in the West-End

Join Mixing DigitalEcommerce Club and some of the most relevant companies and experts in ecommerce this June in the West-End.

eCommera, the commerce specialist, would like to invite you to a networking lunch on digital transformation in the retail sector, taking place on Tuesday 28th June at the exclusive Sartoria Italian restaurant in the heart of Mayfair.
With the pace of change in the retail sector today, retailers are having to continually transform themselves and adapt to an increasingly digital world. 
Eric FergussonDirector of Retail Services at eCommera will discuss some of the key challenges and opportunities for retailers when it comes to digital transformation, whilst Simon Raynes from The White Company will talk us through how they have realised internal transformation without rocking the boat to the point of capsize! Network with your peers over a sumptuous three-course summer lunch.
To book your place at this lunch please click here
This event is open to retail and ecommerce brands only

IBMSAP Hybris and Sprinklr invite you to their exclusive event on Tuesday 28th June to gain insight into boosting conversion by optimising consumer interactions. 
Digital transformation of business is a critical step and our speakers will share game-changing appreciation of how customers engage with brands through digital channels and how this affects conversion and overall success. This invitation only gathering, is taking place at the The Hoxton Holborn, you will see our expert speakers explore the SAP Hybris portfolio of products, as well as recent studies on their use and impact in the real world. They will outline your first crucial steps towards Cognitive Commerce, while Sprinklr will share their top tips into how social can play its part. In support of this Maplin will talk about how the company has implemented change internally and reveal intriguing insights into their recent transformational experience.
If you would like to investigate some of these ideas prior to the event, please take a look at 'Are you transforming with the speed of business today? Video' or find out more about the IBM/SAP Alliance for Digital Transformation.
Please book your ticket here


On Wednesday 29th June from 2:00pm to 6:00pm we would like to welcome you at Rich Mix for e-Innovation
Innovation in retail is redefining the way retailers do business, as we explore further ways to create more personalised experiences, for our customers. Innovations are giving us the ability to have more multichannel experiences and blur the lines between online and in store. The challenge lies not simply in listening to customers, and giving them this experience, but in harnessing the right technologies and innovations for you. This event aims to stimulate ideas, instigate discussion around optimising your relationship with the customer, understand how to embed innovation throughout the business and showcase some new tech.  This is an event not to miss out on, for those who believe in digital evolution.
For more info, the agenda and to book your ticket please register here

Join Atos and SAP Hybris at a lunch on Thrusday, 30th June at Gordon Ramsey’s Savoy Grill for a unique look at the seismic change in B2B buying for UK Manufacturing, and hear what industry leaders are doing to meet this challenge head on. Johan van Kampen, Head of Information Management, SAP, will set the scene followed by Chris O'Neill, Senior Consumer Electronics Manager, Phillips Lighting who will talk about how to move beyond channel conflict. Our senior manufacturing and B2B guests will take part in the roundtable discussion that follows over a sumptuous 3-course lunch in the famed and iconic D'Oyly Carte room at the Savoy.
Please register here


attune
, the premier technology solutions provider to the fashion and lifestyle industries and SAP Hybris, the world’s leader for omni-channel customer engagement and commerce solutions, invite you to join a private lunch at Hush Mayfair on Tuesday, 12th July.
Enjoy a three-course summer lunch at one of the most renowned restaurants in London while networking with your peers from the Fashion and Lifestyle space. Industry insights will come from attune and SAP Hybris as well as a keynote speaker. 
Sounds interesting? Please register your seat at the table alongside your B2C E-commerce peers.

 

 

We look forward to seeing you soon 

All the best

Miss Charlie Lines
Director and Co-founder
Mixing Digital


Integrating digital with realspace: join the e-Innovation!
There is no more B2B or B2C. it’s H2H: Human to Human

Mobile still dominated discussion at the recent Barcelona Global Ecommerce Summit, but there were two other trends that gained traction. The first is the growing importance of B2B commerce and ways that its challenges can be overcome, and the increasing recognition that effective omnichannel is not just about data, or personalisation, but actually being personal. Whether that’s customer knowledge, brand, mission or one2one contact, the conversation appears to be moving further than simply big data.

While ecommerce already accounts for 10 per cent of retail sales, up from 2 per cent at the turn of the century, the business sector has traditionally been a tougher nut to crack. Two of the key themes for consumer retail, logistics and payments, are also going to be central to approaching B2B solutions.

One of the interesting presentations was from Philips about its approach to its lighting business, which it has hived off from the main company. Due to the impact of LEDs, the lighting market is going through a fundamental change and by creating a separately branded business that can speak directly to smaller individual retailers, the brand may be showing the way forward.

Another thing that stood out was that despite the omnipresent talk about omnichannel, there are very few retailers that have managed to achieve this – the right information for the right customer at the right time in the right way. One smaller brand, Predator Nutrition, may be closer to it than many others. Initially a digital brand, it has seen increases in traffic as it opened its physical stores, and is tracking totally different audiences for each however. Online, consumers are looking to buy while in the stores, they’re looking for help and information – a strange inversion of what we traditionally expect online to be used for. We’ll be covering that company in greater detail soon.

There is no question that that omnichannel remains the theme of the moment. Pure-players and digital technology combined with digitally aware consumers are having a dramatic impact on the physical retail market. In the UK we’ve certainly seen that with a spate of recent liquidations.

But its not all one way. Amazon is looking to move into realspace, while pure plays like Warby Parker are moving into the physical store realm to better market their wares, forge closer customer relations, and boost online traffic and sales; while big box retailers embrace the ease of mobile shopping, and merchants aggressively optimise product lines using feedback data.

The digital ecosystem is become less linear at last, and it will be interesting to see how this plays out over the next few years. Big data matters, but it’s the integration of digital and realspace where the real story is likely to be happening. Data continues to be the means of discovery, but its no longer just the Internet of Things but an understanding of the customer journey and experience in a physical/digital/behavioural/physcological hybrid space.

Wijnand Jongen, managing director of Thuiswinkel.org talked about the future of shopping and the return to  fifties mentality, with customer intimacy and sharing at the top of the agenda. Home deliveries (remember the milkman?) and shop owners really knowing their customers personally was a far cry from the digital data analysis done today.

Unsurprisingly fashion dominated much of the retail discussion, as consumer retail in the sector is exploding and innovation is following suite. Jonathan Chippindale from Holition, He showed a lot of creative augmented reality cases like the Uniqlo Magic Mirror allowing you to wear one item and immediately see it in different colors. Or even the Dress For Our Time: a dress with data visualisation to communicate some of the world’s most complex issues.

The power of the crowd continues to grow in importance in consumer, with David Vulysteke talking about PiggyBee, where you can save shipping costs on international and long distance shipments by asking trusted & verified travelers to bring your package back from their trip.

Minimercials also seem to be on the rise – a content form combining video with shopping. MikMakTV was doing the rounds and shows how this can be made to work if you use clever content to draw in consumers. It’s shoppable ‘minimercials’ are hosted by comedians. It’s a shopping experience where the consumer is entertained with the help of influencers and every item is under $100.

Other issues which were top of mind are cross border ecommerce, managing abandonment, influencer marketing and video and, of course, improving the mobile experience.

Some of the most memorable take-aways were:

  • Please your customers
  • Content is the currency of social apps
  • Think digital, deliver analogue
  • There is no more B2B or B2C. It’s H2H: Human to Human

Over the next few months we’ll be exploring all of these themes and more through tracking the news, exploring the research and creating events to let you talk about the challenges you face, so we look forward to finding out what you think.

Follow the discussion on this subject with the Ecommerce Club: e-Innovation on Wednesday 29th June at Rich Mix. Book your free ticket here

Increasing the Efficiency, Productivity and Overall Quality of Your Test Automation
FREE-TO-ATTEND WEBINAR
Thu, Jul 28, 2016 8:00 PM – 8:45 PM IST

At 42%, the proportion of automated test cases in the UK is 3% lower than the global average. However, the UK section of the latest World Quality Report confirms that automation has progressed beyond regression testing to continuous integration, and 88% say they have realised material reduction in test cycle times with automation. This exceeds those for whom automation has reduced test costs (84%).

Automation, when done well, can have a significant impact on speed of delivery and on your overall ROI, but frequent changes in app functionality can be a significant barrier to achieving the desired level of automation (cited by 60% of UK respondents in this latest report).

On this webinar we will discuss:


What constitutes a higher quality delivery of automation?

The dependencies for successful automation

How to address technical debt in your regression suites

Working with extended teams to make continuous testing more effective

What makes automation difficult and what is the solution?


Register for free here: http://bit.ly/1UktZjk

 

Featured Events
















Future Events


Etail Europe (21th-23rd June)



Networking lunch: Digital transformation in the retail sector (28th June)



Making Digital Transformation relevant to you and your customers (28th June)


Ecommerce Club: e-Innovation Day (29th June)



“The New B2B Buyers and the #DigitalNatives” Lunch (30th June)



Performance Marketing Insights: Europe (4th-5th July)



Fashion Forward: Seamless Systems for Omni-Channel Excellence (12th July)

Featured Events















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