Newsletter - Mixing Digital Newsletter: October 25th

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Mixing Digital: Events and News Round-up

Adspend continues to rise, despite the uncertainty around what is going to happen post-Brexit. And innovation in the digital sector continues, with Alibaba trialling VR payments, eBay targeting shoppers by mood and, in a sign of the overwhelming shift to mobile, Google is splitting its SEO into mobile and desktop. As ever, we’ve got a host of events for you.

Ecommerce Club Dublin Lunch: the power of mobile in an omnichannel environment
Ecommerce Club Dublin Lunch: The power of mobile in an omnichannel environment is taking place on Thursday October 27th at restaurant FortyOne from 12:30pm to 3:00pm. Kooomo will explore how to create a great omnichannel environment by using a multichannel approach to sales that provides the customer with a seamless shopping experience whether the customer is shopping online from a desktop, tablet device, by telephone or in a bricks and mortar store. It will be showcasing Kooomo's omnichannel experience through fashion retailer Motivi and you can network with your peers in the room including Tony Kealys, Avoca, An Post, Harvey Norman and Donaghys.
Please register here

Replatforming Breakfast: the Good, the Bad and the Downright UGLY!
Join Greenlight Commerce for a replatforming breakfast on Thursday November 17^th at Heddon Street Kitchen from 9:00am to 11:30am. At this breakfast our panel of ecommerce experts and veterans of replatforming will share thoughts and strategies:

. Ryan Thomas – ex-Multichannel Director of Liberty and Maplin
. Mike Durbridge – Director of Omni Channel at B&Q
. Kevin Murray – Managing Director, Greenlight Commerce
. David Kohn – Customer & eCommerce Director at Heal’s
. Alison Conway – Interim COO, Threads Styling

For more info, the complete agenda and to register please click here.

Ecommerce Club: Wine, Cheese & Artificial Intelligence
If you’re in the mood for a bit of early holiday spirit, why not join us for a festive Ecommerce Club: Wine, Cheese & Artificial Intelligence evening networking event. The event will take place on Thursday 1st December from 6pm till 10pm at the exclusive new venue Clerkenwell London. As a tonic for the post Cyber Weekend stresses we are hosting an evening of wine tasting matched with tasty food, learning and networking. Innovation Labs will enlighten us on the topic of Artificial Intelligence, supported by Visualsoft.

Please register here

We look forward to seeing you soon.

Charlie Lines

Native and online video push UK ad spend up 5.2% to £9.9bn despite Brexit fears

Demand for native ad formats and online video accelerated the growth of ad spend in the first half of the year, when it rose 5.2% to hit £9.9bn, according to the latest Advertising Association/Warc expenditure report.

Read more at Netimperative

Movistar hires Kantar for new audience measurement services

Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service, which the company hopes will provide granular insight into subscriber viewing.

Read more at Netimperative

eBay to target shoppers by mood

eBay is enabling brands to target shoppers who are in the mood to buy. The marketplace giant has launched a new Mood Marketing tool following a pilot with Laithwaite’s Wine over the summer.

Read more at Netimperative

Google lets users know best time to book cheap flights

Google is taking on Skyscanner with a new feature that alerts mobile users to the best times to get a good deal.

Google Flights service Skyscanner will now tell you when the price of a flight is expected to rise, as well as allowing you to track changes in ticket prices by email.

Read more at Netimperative

Google to split mobile and desktop SEO

Google is completely splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web.

Read more at Netimperative

Alibaba launches payment by nod

Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices.Called VR Pay, the service allows people to select items for purchase from virtual shopping malls simply by looking and nodding at them.