Save the Dates for these Great events!
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Don't miss the chance to network with Ted Baker, Sony Music, Camelot, Channel 4, Harper Collins, The Guardian and more and to hear from great speakers such as Oban Digital, Adobe, Econsultancy, Penguin Randomhouse. Plus, as a Mixing Digital reader, you can register for the SheerLuxe eCommerce Conference 2015 with a discount! Please book your place and save the date.
Adobe: Digital Disruption in the Entertainment and Media Industry
Date: Tuesday 25th March
Timings: 1.15pm – 5.30pm
Venue: The Century Private Memeber Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ
Media companies are aware of the impact digital has had on the entertainment and media sector over the past few years. At today’s event we explore the key trends, challenges and opportunities that will affect the media and entertainment industry over the coming year - covering topics such as personalisation, multi-channel campaign management and audience management. This event will offer you the following take-aways to help you and your organisation keep ahead of the curve:
• Five digital success factors at top media and entertainment firms
• The best digital strategies and technologies for building customer loyalty
• Why personalised customer experiences are the #1 way to differentiate your brand
Guests attending include: Finland Trade, West Digital Production, BskyB, River Valley Technologies, Bauer Media, Mocrosoft, Decibel Music Systems, Auto Trader, Ted Baker, Sony Music, Media Business Insight, Camelot, Channel 4, Harper Collins, The Guardian and many more.
You will hear from top speakers and industry experts such as Adobe, Econsultancy, Penguin Random House and many more who will guide you through the media and ents digital landscape. This is an invitation only event for companies in media, gambling and entertainment sectors, if you are interested in attending please email Charlie@mixingdigital.com, any registrations made will be reviewed and contacted to confirm their place.
SheerLuxe eCommerce Conference 2015: A Conversation with the Customer
Taking place in SW London at The Worx on Wednesday 13th & Thursday 14th May 2015. At this year's SheerLuxe eCommerce Conference, you will hear from a variety of speakers on how to create the best customer experience. Hear real-life case studies and learn takeaway tips on how to put your customer at the centre of everything, in order to create a deeper understanding of what your customers actually want and need from you. What can you do as a result? Produce the right campaigns and offers to keep them returning to your website, encourage them to write reviews and engage with your social media pages and much more... You will also receive strategic advice about how to align your organisations to achieve the best results to achieve this goal and tactical advice for success.
Speakers include: ASOS, Rodial, Avenue 32 and OKA as well as industry names like Sarah Curran (founder of my-wardrobe.com), blogger Anna Hart, and B2B experts Rocket Fuel and Leapfrogg, to name a few.
Register here with the exclusive 15% OFF discount code SLMIXING15 for all Mixing Digital and Ecommerce Club readers
We are organising the second Ecommerce Club Working Lunch and this time Oban Digital will speak about Tribes of Behaviour- When it comes to online behaviour what insights do you need to make an informed digital strategy? It’s always assumed that the consumer’s behaviour is tied to the cultural roots of their home market. But are there similarities or differences in a culture of a brand’s audience? In this session Oban looks at how a consumer’s cultural identity could be formed out of a brand’s culture, as well as external and internal factors. We look at a range of areas including: segmentation, market behaviours and personalisation.
If you are retailer please save the date in your diary - Wednesday 15th April from 12.30pm to 3pm and please book your place here.
Stay in touch for further details and please remember to sign up for the Ecommerce Club membership and to follow @EcommClub and @Mixingdigital on Twitter. You can also join the conversation on the LinkedIn group The Ecommerce Club.
We look forward to seeing you soon Take care
Miss Charlie Lines
Director and Co-founder
Mixing Digital
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56 suspected hackers have been arrested in the UK's National Crime Agency "strike week" against cybercrime. 25 separate operations were carried out across England, Scotland and Wales. The arrests were made for a number of crimes including data theft, fraud and virus writing. The biggest operation saw the arrest of 25 people in London and Essex suspected of using the net to steal money, launder cash and carry out other frauds they also stole contact information for about 800 people and data.
Apple sets a price to its new smartwatch
Apple's smartwatch collection will range in price from £299 to £13,500 in the UK, depending on the metals they are made from and the straps they are bought with.
Apple's smartwatch collection will range in price from £299 to £13,500 in the UK, depending on the metals they are made from and the straps they are bought with.
The larger 42mm (1.7in) models of the Watch will cost about $50 more than than the 38mm (1.5in) versions in the lower-priced ranges. Apple also revealed that the devices are due to go on sale on 24 April. Apple's website lists a total of 38 models, which might pose a challenge to how it markets them.
Marin Software Tracks App Usage for Ad Targeting
Marin Software the cross Channel Performance firm has recently partnered with AppsFlyer and Kochava to launch a new feature which will allow advertisers to track mobile app installs and search activity, as well as social ad campaigns.
Marin Software the cross Channel Performance firm has recently partnered with AppsFlyer and Kochava to launch a new feature which will allow advertisers to track mobile app installs and search activity, as well as social ad campaigns. Marin will be able to see the influence of online ads on mobile app usage allowing then to optimise their digital marketing campaigns to improve app engagement and ROI.
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YOUTH MARKETING STRATEGY LONDON: 10-11 MARCH 2015 There's still time to get a ticket to Voxburner's Youth Marketing Strategy event which takes place next week. It's Europe's largest youth marketing conference with delegates from brands, agencies, charities and universities coming together for 2 full days of youth marketing knowledge, case studies and trends. Speakers include Mumsnet, Twitter, Airbnb, YPlan, Thorpe Park, MTV, Kopparberg, giffgaff, Microsoft Mobile UK. See the full speaker line-up and agenda.
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Digital Media Strategies takes place 9 – 11 March 2015 at Kings Place, London. It brings together a global audience of over 400 CEOs and senior leaders from news, magazine, broadcast, B2B, STM and digital pureplay media businesses. Over three days of case studies, analysis, workshops, training, round table discussions and tailored networking opportunities, it focuses on the key strategic challenges behind developing a profitable and sustainable media business in a digital world. For more details please click here.
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The Internet Retailing Expo - Turning the best ideas in multichannel into action. The Internet Retailing Expo (IRX) is aimed at the progressive retail business industry. It’s aimed at commercial professionals in multichannel retail who are driving their business performance. IRX provides opportunities to hear and learn from the best, identify new opportunities for your business, and connect with the expert and industry-leading suppliers who can support your ideas into action. Now in its fifth year, and proud to have been acclaimed as the best UK business trade show, IRX puts a year’s worth of learning, ideas and solutions at your disposal, providing an experience for you that is profitable, enjoyable and a valuable day out of the office.. Book your free ticket and: - Uncover the latest in omni-channel retailing
- Gain insight into where you should focus your strategy
- Discover how top retailers are delivering results, and how you can emulate their successes
- Connect the ideas with solutions from expert, experienced suppliers
- Blend ideas with hands-on learning in our workshops and clinics
IRX 2015 comprises 8 conferences, more than 150 retail speakers, 16 hands-on practical workshops, 20 eCommerce Clinics, 250 leading suppliers, Innovation Pavilion, IMRG Knowledge Lounge, Digital High Street experience and many more features to see the best of the industry in a single day. Some of the 2015 speakers include: Jan Mehmet, Global Ecommerce Director, Jack Wills; Kelly Kowal, Digital Marketing Director, farfetch.com ; Michael Kliger, Managing Director International, eBay ; Jo French, Head of Online, Monsoon Accessorize ; Sam Hill, Head of Architecture,Tesco ; Chuck Cantrell, Head of eCommerce Solutions Clarks ; Mat Braddy, Chief Marketing Officer, Just Eat ; Claire Higgins, Head of Digital Marketing, Selfridges ; Ken Ardali, Director, International e-Commerce, Alibaba.com ; Richard Clark, Marketing Director, Boohoo.com ; Caroline Rolfe, Global Director – Digital, ghd ; Shehnaaz Chenia, Global e-Commerce Director, Lego ; Claire Zuurbier, Head of Development, Digital Stores, Marks and Spencer ; Gail Lyon, Group Social Media Lead, The Co-operative Group ; Martijn Bertisen, Director- Retail, Google UK ; Valérie Eldenmalm, Ecommerce Merchandising & Buying Director, Ralph Lauren ; Helen Colclough , Ecommerce Director, River Island
Dates : 25 – 26March 2015
Time: 9:00 am to 5:00 pm
Price
Delegate pass: Free The NEC – Birmingham www.internetretailingexpo.com
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Dublin plays host to the 2nd European Augmented Reality Marketing Conference on April 29th. Keynote speakers from USA, UK, Hong Kong, Netherlands and Ireland will hear how AR is set to become a crucial part of the digital marketers arsenal. Among the keynote speakers is Tomi Ahonen, global mobile marketing author, who has dubbed AR' The 8th Mass Medium'. Among the sectors highlighted by case-studies and presentations are FMCG, Retail, Tourism and Property. Delegates will also get hands-on opportunities to try the latest AR, VR and wearables at the conference expo. More information www.armarketingconference.com
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We take a hands on, human led approach, which sets us apart from highly automated software generated reports. We review all aspects of your brands online presence. Taking a team-based approach to researching, testing and documenting our findings. We believe that the best digital reviews are carried out by impartial individuals who are experienced brand guardians, web designers and developers. We create an online report: http://www.digitalbrandreview.uk/project/sample-report-acme/. We also offer a face-to-face meeting to go over our findings in more detail and make any recommendations. To find out more give me a call on 07932 820764 or email sally@phenotype.net
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