European online merchants still face barriers when selling abroad
PRESS RELEASE May 24, 2016

Legal fragmentation, taxation systems (VAT) and logistics/distribution remain the three most difficult barriers to overcome for online merchants selling abroad according to the “Cross-border E-commerce Barometer”. Following on from last year’s successful survey on barriers to growth of the European online sales industry, Ecommerce Europe launched the Barometer amongst its European-wide membership base at the beginning of 2016 to measure the barriers online merchants still face when trying to expand their business cross-border in Europe.

As the voice of the e-commerce industry, Ecommerce Europe provides EU policy makers and companies with first-hand information and workable solutions for the main obstacles online businesses face when trying to sell goods and/or services in other EU Member States. “We have to make sure that we do not make things more complex for the online sector. The Barometer is a useful tool to identify exact problems and assess developments in the e-commerce market following policy initiatives taken at EU level”, declared the Secretary General of Ecommerce Europe, Marlene ten Ham.

The Barometer analysis report examines more in-depth each of the three main barriers to cross-border e-commerce in order to provide detailed and evidence-based facts & figures about the issues which - according to online merchants - require immediate attention and solutions. Furthermore, this year’s study has a dedicated part to merchants’ attitudes towards the increasing globalization of e-commerce. Most of the companies that replied to the survey believe that the globalization of e-commerce will foster unfair competition between EU and extra-EU online merchants.

Click here to download a copy of the analysis report of our “Cross-border E-commerce Barometer 2016”.


On this subject eCommera would like to invite retailers to join them eCommera Emerging Markets Networking Lunch on Thursday 9th June at the exclusive Sartoria Italian restaurant in the heart of Mayfair. 

Please register here

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Future Events



Ecommerce Club Working Lunch Manchester: Bridging Content and Commerce (26th May)



Global E-commerce Summit (29th May-1st June)



B2C Digital Lunch with eCommera (9th June)



Making Digital Transformation relevant to you and your customers (28th June)



Ecommerce Club: e-Innovation Day (29th June)



Etail Europe (21th-23rd June)



Performance Marketing Insights: Europe (4th-5th July)


Fashion Forward: Seamless Systems for Omni-Channel Excellence (12th July)




Fashion Forward: Seamless Systems for Omni-Channel Excellence
Tuesday 12th July

attune, the premier technology solutions provider to the fashion and lifestyle industries and SAP Hybris, the world’s leader for omni-channel customer engagement and commerce solutions, invite you to join a private lunch at Hush Mayfair on Tuesday 12th July.

Enjoy a three-course summer lunch at one of the most renowned restaurants in London while networking with your peers from the Fashion and Lifestyle space. Industry insights will come from attune and SAP Hybris as well as a keynote speaker. 

Sounds interesting? Please register your seat at the table alongside your B2C E-commerce peers.

We are looking forward to seeing you on June 12th, please register here

This lunch is Director level or above associates of Fashion and Lifestyle companies.

“The New B2B Buyers and the #DigitalNatives” from SAP and Atos
Thursday, 30th June
Join Atos and SAP Hybris at a lunch at Gordon Ramsey’s Savoy Grill on Thursday, 30th Junefor a unique look at the seismic change in B2B buying for UK Manufacturing, and hear what industry leaders are doing to meet this challenge head on. 
The B2B buyer has changed. These new professionals are #digitalnatives who want instant responses with the exact information they require.
Forrester research states that 75% of B2B buyers now prefer to buy online but only 25% of B2B suppliers currently sell online. And of those B2B buyers 93% would rather transact on their own electronically than speak to a supplier’s representative.

Please register here
Lunch and Football Match with SLI Systems
Thursday, 16th June
At this exclusive Retail Leaders Lunch and Match hosted by SLI Systems and Corra, you will hear from Mic Conetta - keynote speaker from Arsenal Football Club, have networking opportunities with e-commerce peers, get 1:1 advice for achieving more online success, enjoy a superb 3-course meal, taste some fine wines and enjoy the England vs Wales Euro’s football match. Wow - we are really looking forward to this one!

Please register here
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