Hello and welcome to the second newsletter of the year. With the holidays well and truly behind us, it's time to look forward to our upcoming events.

On Thursday 4th February you will find the Ecommerce Club in Glasgow for the Ecommerce Club Working Lunch Glasgow: E-Marketplaces for another informative lunch with our founding partners at the Scottish Enterprise head office. 

There are dozens of internet marketplaces which provide a quick way to set up shop and sell online. But which sites are worth your time? How can you identify those marketplaces that provide the right positioning and support for your brand at a cost you can afford?  And don't forget the question of how much insight into your business and its customer base are you willing to give away. What are the potential upsides, and the big question - do these offset potential downsides?Understand the market, from the big players like eBay, Google and Amazon to the smaller marketplaces which are popping up all the time. Choosing the right marketplace could be a critical strategic move. Please register here.

The Ecommerce Club will be back in London on Thursday 25th February with Ecommerce Club Working Lunch: In 2016 it’s all about the customer. The event will be taking place at ATTRQAT’s base in the heart of London. At this lunch you will be able to network, share your experiences, valuable information and learnings with your peers. You will also hear from ecommerce expert Chloë Thomas. Across her career, Chloë has seen many businesses that have struggled to get to grips with ecommerce. In response, she crafted the “eCommerce MasterPlan” to help companies plan, develop and grow a successful ecommerce business, whilst avoiding the potential pitfalls along the way.
Please register here.

We would also like to extend an invitation to retailers, B2B and B2C brands to attend Salmon’s Commerce 2020: Helping to Shape your Digital Strategy which takes place on Tuesday 23^rd February at the fabulous 30 Euston Square, London, NW1 2FB from 10am until 2pm, with lunch provided.

At this morning event, receive expert tips on how to develop and shape your digital strategy with industry-leading analysis and practical insight on a number of key topics:  from the role of digital technology in driving growth for your business and what key trends will impact digital commerce by 2020. We will also look at how successful businesses are planning for a digital future and the latest pioneering technology and their impact on your sector such as, wearables, with a chance to take an up-close look. You will hear from a great line-up of speakers including: David Rowan, Editor-in-Chief, Wired – Neil Stewart, CEO, Salmon – Martin Gill, Principle Analyst, Forrester Research – Simon Forster, Executive Director, Selfridges.
To find out more or register here

We look forward to seeing you soon

All the best


Miss Charlie Lines
Director and Co-founder
Mixing Digital

Currently, it’s only tiny minorities of consumers who are using live-streaming apps; according to GWI’s data, about 1.5% globally are engaging with Meerkat and just under 2% are using Periscope. Numbers remain low in all of the 34 markets surveyed and, while both apps have seen growth in recent quarters, it’s hardly the type of dramatic increase that might have been expected given the high-profile coverage that they have been receiving.