Mixing Digital: Events and News Round-up
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Hi
Welcome back and we hope you enjoyed the Easter break as much as we did. While we have been away Pepsi has pulled its Kendall Jenner ad after they faced backlash for the video which was mocked on social media by civil rights activists including Martin Luther King Jr’s daughter. Google puts 360 video to the test to see if it’s a worthwhile ad format of the future and we have some fantastic events coming up for you all you retailers out there. Book today if you are interested in attending as they are all booking up fast! Ecommerce Club London: Pop-Up Shop - Location – Talent – Technology
Date: Thursday 20th April
Venue: Collective Plus, 56 South Molton Street, Mayfair, London, W1K 5LL
Time: 5pm until 8pm
Engage with seven vendors with complementary products Charlotte Zimbehl, Stacy Chan, Faber Novella, Marina Skia, Fariba Soltani, Cecil Millinery and Beulah London who are collaborating in the Collective Plus pop-up retail shop. See the pop-up shop in action, speak to the retail owners, learn from our technology partners on how to turn bricks and mortar brands into digital ones, and how to achieve continued customer loyalty beyond the Pop-Up. Enjoy drinks and nibbles with brands including Wickes, Coogan London, Dior Parfum and David Hampton and panel talks will take place at 6:30PM. The event is free for retailers and ecommerce brands to attend, no agencies please.
Please register here Ingenico Grow Faster Series: Growth Strategies to Minimise Friction in International Expansion
Date: Thursday 25th May
Venue: Offices of Ingenico e-Commerce Solutions Ltd, 20 Eastbourne Terrace, Paddington, London, W2 6LG
Time: 12.30pm – 3.00pm
Cross border growth is now seen as a key business strategy for fast growing online retailers. More and more customers are buying online via multiple devices from across the world. Customers are embracing different ways to pay for goods and services and they want to use payment methods that remove friction. Whilst that’s a great opportunity for your business to grow faster and reach more customers, as a business the process of managing such complex channels and payments is killing your productivity. Ingenico ePayments invites you to an exclusive event that will provide you with insights on how you can maximise sales and increase conversion whilst at the same time remove friction in international ecommerce management.
The event is free for retailers and ecommerce brands to attend, no agencies please. Please register here
Take Care Charlie Director Mixing Digital & The Ecommerce Club
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Kendall Jenner ad pulled
Pepsi has withdrawn a new ad campaign which features Kendall Jenner. The video, featured Jenner coming across the scene of protest, as she joins the crowd they approach a line of police officers, in what could be a tense standoff in the real world it defuses into cheers and smiles when the Jenner picks up a can of cola and offers it to an officer.
Pepsi has withdrawn a new ad campaign which features Kendall Jenner. The video, featured Jenner coming across the scene of protest, as she joins the crowd they approach a line of police officers, in what could be a tense standoff in the real world it defuses into cheers and smiles when the Jenner picks up a can of cola and offers it to an officer. After they faced backlash for the video the company has admitted it missed the mark with this campaign after the ad was mocked on social media and by civil rights activists including Martin Luther King Jr’s daughter. Reda more at the Guardian
Google puts 360 video to the test
Many brands are asking if 360 videos are worth it. The format is potentially revolutionary, but do they drive more engagement than standard ads. Google recently partnered with Columbia Sportswear to create an ad campaign around two US Olympic skiers enjoying an epic season in Chile.
Many brands are asking if 360 videos are worth it. The format is potentially revolutionary, but do they drive more engagement than standard ads. Google recently partnered with Columbia Sportswear to create an ad campaign around two US Olympic skiers enjoying an epic season in Chile. The brand enlisted the help of 360 Labs—a firm that’s been playing in 360 since the earliest Street View day plus a team of fearless Chilean ski photographers. They created two similar 60-second campaigns using TrueView which both included CTAs that drove to an extended version, compared metrics including view-through rate, viewer retention and “interaction rate and both the results showed that the 360 in-stream ad underperformed compared to the standard ad on view-through rate, and had a lower retention rate than the standard ad. The 360 ad had a much higher click-through rate, that shows viewers were more interested in checking out the full-length version of the video it also drove engagement via interactions even if people didn’t watch 30 seconds or more. Read more at Netimperative
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Smart Running Shoes
A Utah-based footwear maker have created Altra’sTorin IQ Smart running shoes that take tracking directly into the sole.
A Utah-based footwear maker have created Altra’sTorin IQ Smart running shoes that take tracking directly into the sole. The IQs are designed to address the very real issue of repetitive stress injury. It’s what turns running from a terrific full-body cardio workout into a veritable disintegrator of body parts. The app divides the bottom of the foot into sectors heel, toe and left and right sides. A built-in audio assistant offers tips for correcting runs in real time, along with many other motivation sentiments when a run is finished plus it shows a breakdown of how you landed. They’ll also tell you the time spent running, cadence, distance and pace.
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Farfetch has created a new ‘Store of the Future’ platform. The Luxury fashion e-tailer thinks it has come up with a solution that will really change the digital in-store experience for luxury which will join together the online and offline worlds, using data to enhance the customer experience. The platform will allow brands and boutiques to collect information about their customers while they are browsing in-store, just as they collect data from online searches. The brand and boutique partners are able to pick and choose the elements of the offering that make most sense for their businesses. When the customer arrives in-store and uses the universal log-in, the sales rep will receive a notification letting them know that a connected customer is in-store. The sales rep can then access insights into their recent shopping behaviour provided via their connected profile, allowing store staff to provide a more tailored, personalised and high level of service.
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Keep for new home app dropped by Google assistant
In a recent update on the google assistant smart speaker which will allow deeper integration with its Home app, it seems that they are moving away from its Keep note app meaning that shopping lists made via Google Assistant will no longer be saved on Google Keep
In a recent update on the google assistant smart speaker which will allow deeper integration with its Home app, it seems that they are moving away from its Keep note app meaning that shopping lists made via Google Assistant will no longer be saved on Google Keep, and will be moved over to the Google Home or Google Express apps. It will now allow your shopping-related voice commands to be in one place, and sets Express up to more widely offer order and delivery functionality via the Home. Read more at Netimperative
Daily stories on Instagram overtake Snapchat
The story feature on Instagram has over 200m daily active users Which means mean that Instagram’s Snapchat clone is now more popular than the original with 161m daily active users at its last count at its IPO. In addition to revealing its number of DAUs, Instagram has also added new features to stories.
The story feature on Instagram has over 200m daily active users Which means mean that Instagram’s Snapchat clone is now more popular than the original with 161m daily active users at its last count at its IPO. In addition to revealing its number of DAUs, Instagram has also added new features to stories. The app will now enable users to turn their selfies into stickers, as well as introducing geostickers, sticker shortcuts and a ‘hands-free’ mode. The latest updates come not long after it updated its Direct messages feature to allow texts and reshares to appear in the same thread as disappearing photos and videos.
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Android blow for Google in Russia
Google has promised to allow rival search engines and apps to be pre-installed on phones running its versions of Android in Russia. This follows an out-of-court deal with the country’s competition watchdog. Google has also said they would develop a tool to make it possible for users to change their device’s default search engine.
Google has promised to allow rival search engines and apps to be pre-installed on phones running its versions of Android in Russia. This follows an out-of-court deal with the country’s competition watchdog. Google has also said they would develop a tool to make it possible for users to change their device’s default search engine. It brings to an end a long-running battle between the US firm and Russia’s competition regulator, the Federal Antimonopoly Service (FAS). On the news shares in Google’s local Russian rival, Yandex, rose more than 7%.
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Global E-commerce Summit Barcelona
Mixing Digital Newsletter
Charlotte Zimbehl
Millennial 20/20 London will bring together 4,000+ Brands, Retailers, Corporates, Service Providers, Media, Entrepreneurs and Start-Ups. Hosting 200+ speakers across multiple conference stages covering a variety of industry sector tracks (including Marketing, Retail, Innovation, Fashion & Beauty, Travel & Hospitality, Food & Beverage, Sport, Entertainment and Media and Fitness & Health). There will be a host of "Future of" immersive showcases and start-up activations and a curated exhibition space showcasing the leading commerce solutions in Retail, E-Commerce, Marketing, Payments, Mobile, Social, Video, Big Data and CRM. Register Here
eTail Canada 2017
Taking place on 20 - 22 June, 2017 at the Queen Elizabeth II Conference Centre, London, eTail Europe is where European eCommerce innovators come to grow their businesses. Enjoy three days of learning and networking in an interactive format that promotes discussion and takeaways you can implement as soon as you’re back in the office – and make sure you have fun doing it! 1000+ attendees. 700 retailers and brands. That’s eTail Europe. Download the agenda and to learn more Visit
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