Don't miss the Must Attend of the Season: Dinner with BBC Worldwide!
Book your place today!
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Don't miss the chance to learn from BBC Worldwide and to enjoy the company of Sainsbury's BrightTag, Summit and many more. There is only one day left to the event so please have a look at all the details below and book your place!
Internet Leaders Dinner with BBC Worldwide
At this dinner in conjunction with Summit Media our speaker Steve Wind-Mozley, Senior Vice President Ecommerce, BBC Worldwide will share his experiences of replatforming at the BBC, the perils and the pitfalls plus he will highlight all the successes along the way. He will take us through their journey on vendor selection, stakeholder management, building for responsive and adaptive design and will touch on globalisation into the mix.The guest list includes- Sainsbury, BrightTag, Oracle, MoPowered, dotMailer, OBAN Multilingual, Blueleaf Communication, Spectrum, POWA Technologies, Spectrum, We Are Experience, Disney, Harley Street Cosmetics, Havas and more.
Event Details:
Date: Wednesday 2nd July
Venue: First Floor of the Elysee Restuarant,13 Percy Street, London, W1T 1DP
Timings: 6.30pm -10pm
This is going to be a great dinner and one you should definitely not miss, so book your guest places here for just £99.00 + VAT per person.
Digital Sparks
These Digital Sparks events have been created to provide a focused networking event for an invited audience of digital agencies and brands. Sign up for free to hear about relevant technologies, new start-up businesses and to discuss active partnerships that work well for all. This is a real opportunity to identify key working strategies, to see what technologies are up and coming, and what will disrupt the industry in the coming months and years. At this event you will hear from a select group of vendors inculding Adestra, SDL, Livelink New Media and Hiyalife who are changing and enhancing the way that we do business as well as take the opportunity to network with your peers, create useful business relationships and share a few free drinks with us too.
Event Details
Date: Wednesday 16th July
Venue: Prince of Wales Pub, First Floor, 150 - 151 Drury Lane, Covent Garden, London, WC2B 5TD
Timings: 6pm - 9pm
Free for brands and agencies, no vendors will be able to attend. Click here to book your place.
Accelerated Ecommerce Guide to Going Global
Going Global is the next big opportunity open to UK retailers as expanding your e-commerce business outside the borders of the UK, can be achieved on a relatively low budget and can increase retail sales significantly. During this event we will take a look at the opportunities available to businesses wanting to expand into the global market, local commerce to create a location based individualised user experience and payment related considerations for those looking to grow their business geographically through e-commerce expansion. You will hear from the experts in Internationalisation who will show you the right steps to take to make your business a Global Success, and hear from brands that have already conquered the Global marketplace. The expert speakers will answer all your burning questions and offer hints and tips throughout the afternoon.
Guests already attending include: notonthehighstreet.com – Sainsburys – Laura Ashley – Ted Baker – Fortnum & Mason – Superdrug – Agent Provocateur - Harvey Nichols - Jaeger - Karen Millen - Lovehoney - Charles Tyrwhitt - Belstaff - Boots - Heals - Joseph Joseph and many more.
Event Details:
Date:Thursday 3rd July
Venue: No.5 Private Members Club, 5 Cavendish Square, London, W1G 0PG
Timings: 1.30pm - 6pm
To register for a FREE retailer place click here - vendors or agencies will not be admitted.
We are looking forward to meeting you there.
Take Care
Miss Charlie Lines
Director and Founder
Mixing Digital
02089854249
@mixingdigital
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Facebook has been criticised after it emerged it had conducted a psychology experiment on more than 600,000 users without their knowledge. The test saw Facebook modify news feeds to control which emotional expressions the users were exposed to. The research, that was done in cooperation with two American universities, didn't lead to the unnecessary collection of personal data and that the data wasn't associated with a specific person's account. Some raised concern, however, over the impact such studies could have and over the way the research was conducted.
Amazon is facing a battle with UK publishers as it seeks to secure more advantageous terms in its latest round of contract negotiations. The web giant wants the right to print books itself if publishers fail to provide adequate stock, and wants publishers to match any pricing deals it offers to other distributors. One mid-sized firm accused Amazon of "bullying," and warned that the company was destroying the industry.
Google has announced the first smartwatches powered by its Android Wear operating system are now available for pre-order. The LG G Watch and Samsung Gear Live, both featuring rectangular screens, mark an attempt to standardise the way Android wearable devices function. Google said that Motorola's circular Moto 360 would not be released until later this summer. Analysts say the move to a unified approach could drive sales.
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Last week we had the pleasure of hosting another edition of the SLI Systems Retail Leaders Lunch at Hush Mayfair in Central London.
Martin Newman, CEO of Practicology was our keynote speaker for the day and he gave us brilliant insights into how brands should change their strategy to drive sales through meaningful customer engagement.
Martin, who has been involved in multichannel retailing for over 25 years, founded Practicology four years ago after running successful Ecommerce departments at numerous large well respected brands. During this time it became clear to him that it was essential for a consultancy to deliver “practical advice” that could be useful for the every-day issues of a retailer.
Martin started off introducing how customer engagement means putting the customer at the heart of your business and at the heart of what you do. There are too many retailers who take customer loyalty for granted when they should be focusing on how to make it the most convenient they possible can to make a purchase.
Making the payment process easier and quicker, giving the possibility of saving favourite items or giving advantageous delivery options are just a couple of good differentiators that could give a boost to a business. ASOS for example introduced flexible and customer friendly options sending a night-before notice text about the delivery time and Schuh offers 11 different delivery options.
Another key factor not to underestimate is the importance of mobile purchases. Smartphones and tablets are becoming a bigger part of people’s everyday life and brands are pushed to introduce tools such as click-to-call phone numbers, geolocation or autocomplete for mobile searches. This can lead to a substantial increase in sales- Schuh for example saw a 30% increase of its sales thanks to smartphones and tablets.
The main challenge of this change of focus is not only having the skills for rethinking a strategy but also reinventing the whole structure of the company. New roles, such as the Chief Customer Officer or Customer Journey Manager, are being introduced in order to predict what customers really want to buy and to study their behaviour.
Many companies like Amnesty International, Tesco and Sainsbury’s are reorganising their structure giving life to a digital transformation that will be essential for their success.
We would like to say thank you to SLI Systems for this great lunch and for their brilliant insights into their SaaS solutions that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO and to Martin Newman for his session and for sharing his knowledge with us.
For more information about SLI Systems please click here .
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At the Essential Media Skills Course, Learn how to confidently handle print, radio and TV interviews with Essential Media Skills, a half-day course for spokespeople held in broadcast studios at the Press Association. Taught by former Channel 4 News and ITV News presenter, Bridgid Nzekwu, the course covers: understanding the media, key messages, interview techniques and body language, plus studio interview and critique. Price: £695 +vat receive £50 discount when you book with the code TNRMD2014. For more information, please contact liz@tnrcommunications.co.uk
Digital Impact 2014 will inspire digital marketing managers, marketing managers, directors, heads of e-commerce and their advisors responsible for integrating digital marketing to use new approaches to plan, manage and optimise their digital channels to grow the commercial contribution from digital. A full days schedule running between 8.30am and 6pFor more info and to book your place please click here
The Ecommerce UK LinkedIn group invites those working for retailers, etailers and brands to its latest free event taking place on the evening of the 10th July in Central London. Speakers from businesses including Mr Porter, Morrisons, Waterstones and digital recruitment firm Cranberry Panda will talk about how ecommerce departments are evolving, and the new roles and career opportunities this creates for those in the industry. See who has signed up to attend already and join us for drinks, networking and great content all in one evening: http://ecommercecareersclientside.eventbrite.co.uk
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