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One week to go to Personalisation event with TUI and Tripadvisor

If you are not jetting off on holiday quite yet, have a look at next weeks' events-  we've got your back as we have the right excuse for you to get out of the office to meet your peers over a glass of wine or a lovely lunch. Another piece of good news is that we are happy to announce that Salesforce and UKFast decided to become founding partners of the Ecommerce Club! Please don't miss out and book your places today.

Disruption in Optimisation: Personalisation with Frosmo, TUI & TripAdvisor

Join us at the Disruption in Optimisation: Personalisation with  Frosmo, TUI & TripAdvisor, taking place at the Century Club in Central London on Tuesday 7th July.
Today, the majority of Ecommerce websites are limited in their growth by the inability to quickly execute complex modifications. Changing content, layout or various UI elements takes weeks or months to implement. During the event, you will gain insight into a revolutionary approach on how to successfully optimise your customer journey, leading and managing continuous Ecommerce growth and therefore nullifying the IT limitations. Companies such as Lastminute.com, Thomas Cook, Fitflop, Virgin Trains, TalkTalk, London&Partners and Lenstore are already attending!

Date: Tuesday 7th July
Timings: 2.30pm - 5.30pm
Venue:The Century Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ

Please click here to book your place

The event is kindly supported by BIMA.

Ecommerce Club Working Lunch: Content and Commerce

At this lunch, Demandware will speak about how content and commerce is currently a hot topic in ecommerce and digital. Differentiating through merchandise and price and relying on the same old marketing practices just won’t cut it in today’s omnichannel world. Brands and retailers need to look at the entire customer journey and build experiences that will help them stand out in a crowd. Building a strong loyal brand and relationship with the customer is key and content is critical in achieving that.

Date: Thursday 16th July
Timings: 12.30pm - 3pm
Venue: Pescatori Restaurant, 57 Charlotte Street, London, W1T 4PD
Guest List Includes: New Look, House of Fraser, Mary Katranzou, Dunnhumby, Speedo, Oasis, Notonthehighstreet.com Ocado and more
Click here to book 


Ecommerce Club Working Lunch - Manchester
This Working Lunch event is for retail marketers and ecommerce professionals to be able to network and share learnings and discuss issues with their peers. It is free to attend, a light lunch and drinks will be provided courtesy of UKFast and our founding partners Certona, Demandware, Oban Digital, Greenlight & OneHydra, UKFast and Salesforce.This event is only open to people in retail and ecommerce roles, not vendors we're afraid.

Date: Tuesday 14th July
Timings:12.30pm - 3pm
Venue: UKFast Campus, Birley Fields, Manchester, M15 5QJ 
Guest List Includes: Boohoo.com, Kitbag, Shop Direct, W. Bruford, ENTU, Rattan Direct, Move Dancewear and more
Please book your place here

 

We look forward to seeing you soon

 

Take care

Miss Charlie Lines
Director and Co-founder
Mixing Digital
Consumers to brands: the louder you scream the less we care
In a recent survey of more than 2,200 consumers worldwide, 63 per cent of respondents reported annoyance with brands that rely on the old-fashioned strategy of blasting generic advertising messages repeatedly. 

In a recent survey of more than 2,200 consumers worldwide, 63 per cent of respondents reported annoyance with brands that rely on the old-fashioned strategy of blasting generic advertising messages repeatedly. The two things brands should do to make advertising more appealing to their audience were to 1) show ads less often, and 2) make the content more personalized and relevant based on consumer behavior across other channels and interactions.

The poll, conducted by Marketo, Inc. in the United States, United Kingdom, France, Germany and Australia, found that 78.6 per cent of consumers said they are only likely to engage with a brand using coupons or other offers if those promotions are directly tied to how they have interacted with the brand previously. This can include sending offers via email, mobile or social media after they have visited a brand’s website or tailoring communications based on products viewed or purchased.

These results are proof of the challenges that companies face when trying to consistently engage their customers across a wide range of digital channels.  For years, campaigns have been crafted in isolation, often designed in silos with a specific digital channel in mind. For example, messages delivered to a consumer through a digital advertising campaign on Facebook often are not at all connected or consistent with her prior interaction with the company’s website, emails, or other programs.  As a result, it has been difficult for companies to have a two-way conversation with individuals with a single brand voice no matter where they are. To make matters worse, customers – flooded with thousands of marketing messages per day – have become increasingly frustrated with brands’ inability to connect with them based on their interests, likes, or dislikes.
The omnichannel opportunity: infographic by Certona
Certona-Omnichannel-Wave-Infographic_for-site3
Interact London (20th-21st October)

LAST CHANCE FOR EARLY BIRD TICKETS TO INTERACT LONDON

On 20 - 21October 2015, Interact London will be descending on the beautiful settings of The British Museum for two days of cutting edge talks from some of the leading thinkers in the UX, IA and Design world. Among the names confirmed so far are the great minds of Anjan Chatterjee, Todd Wilkens, and Steve Portigal. All of the confirmed speakers can be seen here and they will be unveiling lots more in the coming weeks so make sure you keep an eye on Interact London’s twitter for regular updates.

This is your last chance to grab your Early Bird tickets, with the offer available until Thursday 30th April with two day passes available for just £300* + the usual fees and VAT. Grab yours today, here >>

Ticket cost covers refreshments including pastries on arrival, teas and coffees throughout the day and buffet lunch.
If you have any questions, are interested in speaking at Interact London or would like to discuss sponsorship opportunities, please contact interactconf@nomensa.com or call 0117 929 7333
Data Driven Business (28th-29th October)


DATA DRIVEN BUSINESS is back - the time for superficial online marketing conferences is over - we go deep!   

5 parallel conference tracks * 50+ sessions * 60+ speakers * 20+ sponsors * 3 workshops * unlimited networking opportunities * brand new venue. Once again you can dive deep into the art and science of conversion optimisation, digital and predictive analytics and leave with the latest in concrete, actionable strategies and tactics for driving more revenue from your website and understand your customer and business better than ever! This year in a brand new state-of-the-art, purpose-built conference venue, in the heart of London - with all day coffee!

As always, Data Driven Business consists of 3 conferences running parallel at the same venue to ensure a maximum of synergies and networking. 

Book your place here for Conversion Conference, Emetrics Summit and Predictive Analytics World and use the code MXINGDIGITALDDB for a 15% discount!
Club Ecommerce Cross border (29th-30th October)

Club Ecommerce's Cross Border Summit 1to1 is a 2-day Ecommerce exclusive event that brings together industry practitioners to discover and share the best practices of Cross Border Ecommerce in all continents. Request more info to discover solutions that enable you to grow your online business in new territories (China, Europe, Russia, LATAM). If you are a solution provider, you can meet and network with major international etailers and exchange best practices and knowledge. For more information and to book your place please click here.
Future Events

Digital Retail & FMCG Masterclass (30th June)

Search Masterclass (30th June)

Ecommerce Club Working Lunch Manchester (14th July)

Ecommerce Club working Lunch London (16th July)

The Beauty Trends & Innovation Conference- From Insight to Engagement (24th September)

Internet Retailing Awards (24th September)

Edelivery Conference (13th October)   

IRC 2015 (13th October)    

Interact London (20th October)
Featured Events & Offers
Interact London (20th-21st October)
Data Driven Business (28th-29th October)

Club Ecommerce Cross border (29th-30th October)
Future Events

Digital Retail & FMCG Masterclass (30th June)

Search Masterclass (30th June)

Ecommerce Club Working Lunch Manchester (14th July)

Ecommerce Club working Lunch London (16th July)

The Beauty Trends & Innovation Conference- From Insight to Engagement (24th September)

Internet Retailing Awards (24th September)

Edelivery Conference (13th October)   

IRC 2015 (13th October)    

Interact London (20th October)
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