View the Best Events Offers of the Season!
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Don't miss our events this Spring - you will have the chance to hear from A-list speakers and to network with other professionals at our Ecommerce Club events and at the SheerLuxe Ecommerce Conference. You still have time to get a train to Birmigham and attend the IRX Expo, taking place today and tomorrow, to book your place for the Digital Marketing Show Mid-Term. Please find below all the details and book your places.
Ecommerce Club Working Lunch: Tribes of Behaviour and Ecommerce Interaction: A Single Customer View
After the great success of last month's Ecommerce Club inaugural event, we are proud to announce the second Ecommerce Club Working Lunch: Tribes of Behaviour, kindly hosted by Oban Digital and supported by Summit.
When it comes to online behaviour what insights do you need to make and inform digital strategy? It’s always assumed that consumer behaviour is tied to the cultural roots of their home market. But are there similarities or differences in a culture of a brand’s audience? In this session Oban looks at how a consumer’s cultural identity could be formed of a brand’s culture, as well as external and internal factors. We look at a range of areas including: segmentation, market behaviours and personalisation.
Date: Wednesday 15th April
Venue: Kettner's Soho, 29 Romilly Street, Soho, London, W1D 5HP
Timings: 12.30pm to 3pm
Guests Includes: Oasis, Argos, The Trainline, Eurostar, Made.com
If you are a retailer, please book your place here.
We are also organising our first half day event Ecommerce Interaction: A Single Customer View. Understanding your customers gives you a clear and accurate view of their behaviour, wants and needs across multiple channels. In the world of big data, automated marketing and omnichannel the single customer view comes into play. By gaining a Single Customer View you can win new customers and delight current ones with excellent service. But remember whilst the Single Customer View provides a vital insight what really matters is what you do with this insight. Experts will give you great advice and hints on how to achieve all your goals and set you on the right road to success, tasking you, in discussion with your peers, to decide on actionable outcomes.
Date: Tuesday 28th April
Venue: DSTRKT, 9 Rupert Street, London, W1D 6DG
Timings: 1pm to 6pm
If you are a retailer please register here.
SheerLuxe eCommerce Conference 2015: A Conversation with the Customer
Taking place in SW London at The Worx on Wednesday 13th & Thursday 14th May 2015. At this year's SheerLuxe eCommerce Conference, you will hear from a variety of speakers on how to create the best customer experience. Hear real-life case studies and learn takeaway tips on how to put your customer at the centre of everything, in order to create a deeper understanding of what your customers actually want and need from you. What can you do as a result? Produce the right campaigns and offers to keep them returning to your website, encourage them to write reviews and engage with your social media pages and much more... You will also receive strategic advice about how to align your organisations to achieve the best results to achieve this goal and tactical advice for success.
Speakers include: Rodial, Avenue 32 and OKA as well as industry names like Sarah Curran (founder of my-wardrobe.com), blogger Anna Hart, and B2B experts Rocket Fuel and Leapfrogg, to name a few.
Register here with the exclusive 30% OFF discount code SLMIXING30 for all Mixing Digital and Ecommerce Club readers
Stay in touch for further details and please remember to sign up for the Ecommerce Club membership and to follow @EcommClub and @Mixingdigital on Twitter. You can also join the conversation on the LinkedIn group The Ecommerce Club.
We look forward to seeing you soon Take care
Miss Charlie Lines
Director and Co-founder
Mixing Digital
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Microsoft is phasing out the web browser, in name at least, to shake off negative connotations. Instead it wants a fresh start for the new browser being baked into Windows 10, codenamed Project Spartan. Microsoft is still deciding on a name, according to The Verge. Losing IE will feel for many like the end of an era. Early Windows users first got to know Internet Explorer 1.0 in August 1995.
India scraps its Online Arrest Law
India's Supreme Court has scrapped a controversial law which allows police to arrest people for comments made on social networks and other internet sites. Over the past few years several people have been arrested for their comments on Facebook or Twitter, sparking outrage.
India's Supreme Court has scrapped a controversial law which allows police to arrest people for comments made on social networks and other internet sites.Over the past few years several people have been arrested for their comments on Facebook or Twitter, sparking outrage.The government had defended the law, saying it was meant to deter people from uploading offensive material. Two young women were arrested in November 2012 in Mumbai for comments on Facebook following the death of politician Bal Thackeray.One was held for criticising Mumbai's shutdown after Thackeray's death and her friend was arrested for liking the comment. The two were later released on bail. The arrests led to outrage in India with many calling for the law to be scrapped. Since then there have been several other arrests under the law, leading to the change.
Lack of cyber insurance in UK
About 98% of large UK firms lack insurance that could help them recover from a serious cyber-attack, says a UK government report.
About 98% of large UK firms lack insurance that could help them recover from a serious cyber-attack, says a UK government report. They lack cover even though 81% suffered a security breach in the last 12 months, it said. The report aims to convince firms to buy insurance to help them manage escalating cyber-threats. Insurance can show companies how to cope better with attacks and understand the risks they face, it said. The report revealed that a tiny fraction of large UK firms have taken out insurance that could help pay the cost of recovering from a serious security breach. In smaller firms, insurance was almost unknown, it found.
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The Internet Retailing Expo - Turning the best ideas in multichannel into action. The Internet Retailing Expo (IRX) is aimed at the progressive retail business industry. It’s aimed at commercial professionals in multichannel retail who are driving their business performance. IRX provides opportunities to hear and learn from the best, identify new opportunities for your business, and connect with the expert and industry-leading suppliers who can support your ideas into action. Now in its fifth year, and proud to have been acclaimed as the best UK business trade show, IRX puts a year’s worth of learning, ideas and solutions at your disposal, providing an experience for you that is profitable, enjoyable and a valuable day out of the office.. Book your free ticket and: - Uncover the latest in omni-channel retailing
- Gain insight into where you should focus your strategy
- Discover how top retailers are delivering results, and how you can emulate their successes
- Connect the ideas with solutions from expert, experienced suppliers
- Blend ideas with hands-on learning in our workshops and clinics
IRX 2015 comprises 8 conferences, more than 150 retail speakers, 16 hands-on practical workshops, 20 eCommerce Clinics, 250 leading suppliers, Innovation Pavilion, IMRG Knowledge Lounge, Digital High Street experience and many more features to see the best of the industry in a single day. Some of the 2015 speakers include: Jan Mehmet, Global Ecommerce Director, Jack Wills; Kelly Kowal, Digital Marketing Director, farfetch.com ; Michael Kliger, Managing Director International, eBay ; Jo French, Head of Online, Monsoon Accessorize ; Sam Hill, Head of Architecture,Tesco ; Chuck Cantrell, Head of eCommerce Solutions Clarks ; Mat Braddy, Chief Marketing Officer, Just Eat ; Claire Higgins, Head of Digital Marketing, Selfridges ; Ken Ardali, Director, International e-Commerce, Alibaba.com ; Richard Clark, Marketing Director, Boohoo.com ; Caroline Rolfe, Global Director – Digital, ghd ; Shehnaaz Chenia, Global e-Commerce Director, Lego ; Claire Zuurbier, Head of Development, Digital Stores, Marks and Spencer ; Gail Lyon, Group Social Media Lead, The Co-operative Group ; Martijn Bertisen, Director- Retail, Google UK ; Valérie Eldenmalm, Ecommerce Merchandising & Buying Director, Ralph Lauren ; Helen Colclough , Ecommerce Director, River Island
Dates : 25 – 26March 2015
Time: 9:00 am to 5:00 pm
Price
Delegate pass: Free The NEC – Birmingham www.internetretailingexpo.com
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Dublin plays host to the 2nd European Augmented Reality Marketing Conference on April 29th. Keynote speakers from USA, UK, Hong Kong, Netherlands and Ireland will hear how AR is set to become a crucial part of the digital marketers arsenal. Among the keynote speakers is Tomi Ahonen, global mobile marketing author, who has dubbed AR' The 8th Mass Medium'. Among the sectors highlighted by case-studies and presentations are FMCG, Retail, Tourism and Property. Delegates will also get hands-on opportunities to try the latest AR, VR and wearables at the conference expo. More information www.armarketingconference.com
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The digital world is evolving at such rapid pace that marketers cannot afford to miss a trick. The Digital Marketing Show Mid-Term is a one-day pop-up conference, designed specifically for marketing professionals, to make sense of the ever-changing digital landscape. The reality is that ‘digital’ doesn’t sleep and it is essential to keep up to date with all of the latest Digital Marketing opportunities and trends. With speakers from Google, Shutterstock & Three, Mid-Term is a source of professional information and advice for marketing practitioners.
Mid-Term takes place on 13th May, at the Institute of Education. As a valued Mixing Digital reader, we are able to offer you an exclusive discount of £30 - making each ticket just £69. Just use the promo code MIXINGDIGITAL here
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We take a hands on, human led approach, which sets us apart from highly automated software generated reports. We review all aspects of your brands online presence. Taking a team-based approach to researching, testing and documenting our findings. We believe that the best digital reviews are carried out by impartial individuals who are experienced brand guardians, web designers and developers. We create an online report: http://www.digitalbrandreview.uk/project/sample-report-acme/. We also offer a face-to-face meeting to go over our findings in more detail and make any recommendations. To find out more give me a call on 07932 820764 or email sally@phenotype.net
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