News, views and events
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Join KPIT and SAP for their live webinar and Q&A on Wednesday 7th September from 2-3pm GMT.
Polishing up Customer Service will showcase how Bona, leaders in hardwood floor care products, has been driving innovation through its work with SAP Hybris solutions, to provide the ultimate customer experience. Hear from: - Thomas Malmqyist, CIO, Bona
- Todd Schutte, Director of Training, Bona
- Valerie Patmore, Director, Hybris Solutions
And find out how real-time exceptional customer service can impact your brand, how you can speed up call resolution significantly with effective technology and how fast, accurate search results and in-memory analytics can help address customer issues via social, web, phone, and self-service channels in record time. Click here for more details and to sign up.
Don't forget our new innovation event e-Innovation: The New Era of H2H on Tuesday September 20th at Rich Mix from 1:30pm to 6:00pm. Book your ticket now, and hear from: - Nick Lansley, Innovation Insider
- David Smith, Director Omnichannel, GS1 Global
- Adrian Moss, Monetate
plus technology innovators. To find out more about how innovation can impact your business, how to assess what works for you and your customers, and to understand how to make innovation work for you. This event will stimulate ideas, instigate discussion, build an understanding of what it means to embed innovation throughout the business – all while showcasing some of the latest tech to help you evolve your business. Editor at Mixing Digital
Reflections (thoughts on last week's news)
The ecommerce world is transforming and the importance of the customer experience remains paramount. But while it appears to be personalisation that is driving marketers today, the customer experience is about much more than just what’s in front of you.
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Benchmark your email personalisation
Don’t forget to complete the Smart Insights survey. Complete it anonymously and receive a free copy of the final report, which should help you benchmark your performance, and find ways to increase email relevance and sales.
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Starship to release the drones in Hamburg
Starship Technologies has announced its drones will be trialling last mile delivery in Hamburg over the next few months.
Read more at The Ecommerce Club
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Sainsbury’s to rival Amazon Fresh with new same day food delivery service
Sainsbury’s has launched its own same day delivery service to rival Amazon Fresh. Its currently trialing in 3 stores and could reach 30 by the end of the year. Read more on the Mirror
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UK adspend forecast to weather the Brexit storm
Digital is the fastest-growing advertising medium in the UK – worth £8.6 billion, up 16.4 per cent year-on-year and accounting for about 43 per cent of the total UK ad market. Despite Brexit concerns, the IAB reports forecasts of just above and below 4 per cent growth for 2016 and 2017.
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IAB reveals steps taken to resolve digital advertising's biggest issues
The Internet Advertising Bureau UK has updated its progress on addressing some of the biggest challenges to display advertising, from ad blocking and ad fraud, to viewability, brand safety and the huge issue of privacy.
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Google expanded text ads go live
Google’s long-awaited text ads went live at the end of July. The new longer version has been designed specifically with mobile users in mind so they can be given more information from their searches. With right-side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position. Read more about it on IAB Uk
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Instagram changes filters
Instagram is the first social media platform to change how comments are filtered and displayed, which gives every user greater control of the comments associated with their images.
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