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Mixing Digital: Events and News Round-up

Over the past few weeks we’ve seen a new report showing that advertisers have lost more than £600 million on non-viewable ads in 2016, while Tesco have rolled out a new way to pay in all of its UK branches, with the new PayQwiq Mobile payment app.

Last chance to join us at today’s Ecommerce Club's Webinar: To see or not to see, that is the question starting at 12 noon. Our speaker is Neil McKay, CEO, Endless Gain, who will talk about how to get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again and what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal to your business. Open to all to register here

Ecommerce Club Workshop: Marketing Playbook

Date: Tuesday February 21^st

Time: 6pm till 8.30pm

The Ecommerce Club would like to invite you to a workshop and networking session on the topic of how to use a lean innovation approach to identify and shortlist optimal marketing approaches for our live case study partner, outerwear fashion label, Charlotte Zimbehl. The outcome of this workshop is expected to be a series of different marketing approaches using different channels, across three budget sizes with the top 9 approaches identified by the teams taking part. We’ll explore what business efficiencies and benefits this brings. We have invited Susie Goldring, Innovation Consultant at Little Ghost, to moderate this workshop for retailer and ecommerce brand marketers or strategists, please register here

Ecommerce Club London: Creating a consistent brand on & offline

Date: Thursday 23rd February

Time: 12:30pm till 3:00pm.

This club event is focused on the hurdles of presenting a consistent approach to your customer, whether you are a large high street retailer or a small boutique business. We have invited our partner Lightspeed and two SMB retailers, Papillon and Charlotte Zimbehl, to discuss how they strive to achieve brand consistency and true omnichannel presence. Retailers please register here

We look forward to seeing you soon.

Charlie

Director & Founder

Mixing Digital & Ecommerce Club

Spreadshirt sees leap in mobile sales, sets sights on US

German-based print on demand company Spreadshirt announced a strategic plan to focus on the US as part of a strategy to build a billion dollar business

German-based print on demand company Spreadshirt announced a strategic plan to focus on the US as part of a strategy to build a billion dollar business, as it announced a 40 per cent increase in smartphone orders in 2016. Spreadshirt, which calls itself the ecommerce platform for spreading ideas on something tangible, said that the growth reinforces the company’s plans to continue their steep investments in their mobile strategy and broaden the focus on enhancing and developing new mobile tools.

Read more at the Ecommerce Club

Overseas searches for UK retailers up one fifth in Q4 2016

An increasing number of overseas consumers searched for UK retailers in the last three months of 2016, according to the latest BRC-Google Online Retail Monitor.

An increasing number of overseas consumers searched for UK retailers in the last three months of 2016, according to the latest BRC-Google Online Retail Monitor. The Monitor for the fourth quarter of 2016 found that the volume of overseas customers making online searches for UK retail brands was up by 23 per cent across all devices in the fourth quarter of 2016, compared to the same time in the previous year. Search volumes on mobile devices were up by 16 per cent. Martijn Bertisen, retail director at Google said, “Overseas interest in UK brands was up 23 per cent in the last quarter of 2016. Foreign exchange rates have continued to position UK brands favourably internationally, with particularly strong growth from our European neighbours.

Read more at the Ecommerce Club

Zoopla buys Hometrack for £120m

UK-based property site Zoopla has agreed to buy UK-based property data company Hometrack for £120 million. Zoopla’s real estate platform allows users to search for homes to buy and rent, and provides valuations

. The company hopes the acquisition of Hometrack will help it to provide its customers with better data on the housing market. Zoopla aims to become the go-to online portal for buying and selling homes. The company already owns the price comparison service, Uswitch, and the property sales website, Primelocation. Additionally, the company has recently invested in other businesses including Landbay, a peer-to-peer mortgage provider; PropertyDetective, which provides data on neighbourhoods; and FixFlo, which tracks problems with rental properties. Hometrack was established in 1999 to provide data on the housing market to mortgage lenders, property developers, and investors. The company will continue to operate as a standalone service.

Read more at the Ecommerce Club

PayQwiq Mobile payment app rolled out in all Tesco stores in the UK

A new payment app has been rolled out across UK Tesco stores. The new PayQwiq app has received positive feedback from customers throughout the roll out period.

A new payment app has been rolled out across UK Tesco stores. The new PayQwiq app has received positive feedback from customers throughout the roll out period. It was trialled in 42 stores in 2014, then rolled out to a further 600 branches in 2016 and is now available in every Tesco’s UK store. Available on Android and iOS smartphones it allows customers to pay in-store with one scan of their phone.

Read more at Mobile Marketing Magazine

Spontaneous Spenders: British shoppers regret impulse sales purchase

As the January sales period draws to a close, new research from Barclaycard, which sees nearly half of all the nation’s credit and debit card transactions

As the January sales period draws to a close, new research from Barclaycard, which sees nearly half of all the nation’s credit and debit card transactions, reveals that six in ten Brits (59 per cent) don’t just hunt out bargains, but take a punt on impulse purchases which they later come to regret.

Read more at the Ecommerce Club

Outward Inc to solve merchandising bottleneck for retailers?

Outward Inc has introduced what it calls a ‘Transformative Visual Merchandising Platform for Retailers’. The company has developed a 3D-based platform that enables its customers to rapidly create and manage photorealistic, interactive digital experiences covering a wide range of product categories across all of their digital channels. Outward’s technology and data-driven approach delivers large volumes of digital assets with practically infinite SKU scalability and helps enterprise customers “future-proof” their merchandising efforts.

Read more at Ecommerce Club

Advertisers lost more than £600 million on non-viewable ads in 2016

During 2016 Advertisers lost more than £600m on non-viewable online adverts.

During 2016 Advertisers lost more than £600m on non-viewable online adverts. According to the latest report from ad verification company Metrics, half of all banner ads failed to meet the IAB and Media Council ratings recommendation that 50% of an ad was in view for less than a second. Even with a promising start in first quarter 2016 the other three quarters had very poor ratings

Read more at The Drum

Asda launches Walmart Exchange ad platform in UK

Walmart Exchange has been extended to Asda in the UK, giving brands access to its shopper data for targeted ads.

Walmart Exchange has been extended to Asda in the UK, giving brands access to its shopper data for targeted ads. Asda will be controlling the targeted data for the brands, selling customer groups that it believe may be interested in relevant products. Early participants include Lucozade and P&G. Asda says these brands have seen up to seven times the average click through rates.

Read more at Digital Strategy Consulting

Snap files for IPO as it positions itself as a camera company

Snapchat’s parent company has admitted it faces a challenge to convince advertisers to spend more of their budgets with the service as it preps for one of the biggest tech public offerings in years. It has only been running ads for a few months, and said it sees its future as a camera company. The social-media company reported revenue of $404.5 million for the year ended Dec. 31, up from $58.7 million in the previous year. Snap reported a net loss of $514.6 million for 2016, compared with a net loss of $372.9 million in the prior year.

Read more at the Ecommerce Club

Amazon accounts for half US ecommerce growth

Business Insider reports that analysis from market research firm Slice Intelligence, Amazon accounted for 53 per cent of online sales growth in the US in 2016.

Business Insider reports that analysis from market research firm Slice Intelligence, Amazon accounted for 53 per cent of online sales growth in the US in 2016. This meant the remaining 47 per cent of the total was split between every other online retailer. It also meant for every new dollar American consumers spent online, Amazon took 53 cents of it.

Read more at the Ecommerce Club

Asda cuts food waste with app

Asda have launched a new food waste app which lets suppliers buy and sell food that would have been dumped. The app called Asda Surplus Swap, links suppliers of unwanted food such as left over ingredients, finished produce and veg trimmings together with other suppliers who would be able to use it. It doesn’t matter who the produce was grown for, it can be bought and sold on the app. The Surplus Swap app, is receiving positive feedback from suppliers and industry.

Read more at Netimperative