Over the past few weeks we’ve seen a new report showing that advertisers have lost more than £600 million on non-viewable ads in 2016, while Tesco have rolled out a new way to pay in all of its UK branches, with the new PayQwiq Mobile payment app.
Last chance to join us at today’s Ecommerce Club's Webinar: To see or not to see, that is the question starting at 12 noon. Our speaker is Neil McKay, CEO, Endless Gain, who will talk about how to get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again and what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal to your business. Open to all to register here
Ecommerce Club Workshop: Marketing Playbook
Date: Tuesday February 21st
Time: 6pm till 8.30pm
The Ecommerce Club would like to invite you to a workshop and networking session on the topic of how to use a lean innovation approach to identify and shortlist optimal marketing approaches for our live case study partner, outerwear fashion label, Charlotte Zimbehl. The outcome of this workshop is expected to be a series of different marketing approaches using different channels, across three budget sizes with the top 9 approaches identified by the teams taking part. We’ll explore what business efficiencies and benefits this brings. We have invited Susie Goldring, Innovation Consultant at Little Ghost, to moderate this workshop for retailer and ecommerce brand marketers or strategists, please register here
Ecommerce Club London: Creating a consistent brand on & offline
Date: Thursday 23rd February
Time: 12:30pm till 3:00pm.
This club event is focused on the hurdles of presenting a consistent approach to your customer, whether you are a large high street retailer or a small boutique business. We have invited our partner Lightspeed and two SMB retailers, Papillon and Charlotte Zimbehl, to discuss how they strive to achieve brand consistency and true omnichannel presence. Retailers please register here
We look forward to seeing you soon.
Charlie
Director & Founder
Mixing Digital & Ecommerce Club