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Mixing Digital: Events and News Round-up

Will we see much loved brand Woolworth back on our high streets? Tony Page the managing director at Woolworths before it collapsed, believes the brand could still have a future with the right backing. The L’Oréal-owned British cosmetics brand The Body Shop have launched a mobile-first eCommerce platform which is part of a three-year £10m digital expansion project.

Forthcoming Ecommerce Events

Join the Greenlight Webinar: How BHS relaunched online in just seven weeks taking place at 2pm this Thursday 4^th May. Upgrading or launching a new commerce platform is a necessary evil at some point for almost every business that is looking to grow and invariably brings with it huge disruption, significant costs and increased pressure on resources. Hear from Tony Perks, former Group CIO/CTO at The British Home Store - joined by SAP Hybris and Greenlight Commerce - to learn the strategies that BHS used to be live and trading again online within seven weeks, and how your business can apply these to your own project to reduce disruption and maximise investment as early as possible.
Topics covered during this webinar will include: • BHS’s priorities for an ecommerce platform • How a Minimum Viable Product approach and Agile Methodology are key to a fast Time To Market (TTM) • What Minimum Viable Product actually means • The challenges and benefits of a fast TTM • The compromises BHS had to make along the way.By registering even if you can’t make it on the day, you’ll receive a recording of the webinar in full once it’s ready.
Register here

If you are a retailer or ecommerce brand, register today to attend Ingenico’s Grow Faster Series: Growth Strategies to Minimise Friction in International Expansion taking place onThursday 25^th May over lunch. We will discuss cross border growth and how it’s now seen as a key business strategy for fast growing online retailers. More and more customers are buying online via multiple devices from across the world. Customers are embracing different ways to pay for goods and services and they want to use payment methods that remove friction. Whilst that’s a great opportunity for your business to grow faster and reach more customers, as a business the process of managing such complex channels and payments is killing your productivity. Ingenico ePayments invites you to an exclusive event that will provide you with insights on how you can maximise sales and increase conversion whilst at the same time remove friction in international ecommerce management. (Retailers/Ecommerce brands only please)
Register here

If you are in Manchester on Wednesday 24^th May join the Ecommerce Club for lunch and hear about the Royal & Awesome Growth Story: Branding, Facebook and Amazon. Graeme Smeaton, Founder of Royal & Awesome the spectacular golf clothing brand, will be telling you the growth story of the company, which has delivered 5 years of consecutive +50% growth, seven figure annual revenue and six figure profits. He will be showcasing how getting the proposition right using Facebook Advertising and Amazon retail have helped make this enormous growth happen and how it has turned Royal & Awesome into a successful business. We only have 30 places available so please book in early if you would like to attend.
Register here

We look forward to seeing you soon.

Charlie

Director

Mixing Digital & Ecommerce Club

The UK protests Twitter data block

The UK government is protesting against Twitter’s decision to withdraw access to user data which government agencies used to investigate potential terrorist plots.

The UK government is protesting against Twitter’s decision to withdraw access to user data which government agencies used to investigate potential terrorist plots. Police and Mi5 intelligence agencies were able to access this information, however, the Telegraph newspaper cited industry sources from a report on 25th April that said the governments access had been blocked. Twitter declined to comment on the matter.

Read more at BBC

Wikitribune is the new venture from Wikipedia’s Jimmy Wales

Wikipedia’s Jimmy Wales is planning a new news service that will combine the work of professional journalists and volunteers called Wikitribune with the goal to offer “factual and neutral” articles that help combat the problem of “fake news”. It’s intended to be both ad-free and free-to-read, and will therfore rely on supporters making regular donations. The core team of writers will be paid, though there may be instances when a volunteer writes the initial draft and a staff member edits it. While anybody can make changes, they will only go live if a staff member or trusted community volunteer approves them.

Read more at Telegraph

Arsenal are the first premier league club to launch Amazon Alexa Skill

FA Cup finalist Arsenal have launched an Amazon Alexa Skill which makes them the first Premier League club to do so.

FA Cup finalist Arsenal have launched an Amazon Alexa Skill which makes them the first Premier League club to do so. Skill will let fans live stream matches through their Amazon Echo devices and will give fans in both the UK and the US access to pre-match build-up, line-ups, live commentary, score updates, and post-match analysis. Fans will also able to access club information on non-matchdays. The Skill, available to all supporters in the UK and the US, can be enabled via the skills section of the Amazon Alexa app

Read more at Mobile Marketing Magazine

Former Woolworths boss has plans to bring back the high-street chain

Could well known brand Woolworths make a return to our high street? A former Woolworths boss has revealed his plans to bring the chain back after almost a ten-year absence.

Could well known brand Woolworths make a return to our high street? A former Woolworths boss has revealed his plans to bring the chain back after almost a ten-year absence. Tony Page was the managing director at Woolworths before it collapsed amidst debts of close to £400m, Page believes the brand could still have a future with the right backing and has approached Shop Direct to purchase the venerable brand name back with a view to re-establishing a physical presence. Woolworths was named as one of the UK’s most missed brands last year, alongside, Blockbuster and Comet. We all miss Woolworths Pick n Mix, don’t we?.

Read more at the Drum

Unilever pranks beauty bloggers

Last week Unilever revealed a new haircare brand, Evaus and they invited a number of beauty bloggers to be part of its launch campaign.

Last week Unilever revealed a new haircare brand, Evaus and they invited a number of beauty bloggers to be part of its launch campaign. However, there was a tiny twist as Evaus was just a repackaged version of one its existing brands ‘Suave’ spelled backwards, one of Unilever’s exiting haircare brands and one of its lower priced products. For the video ad, Unilever hired a group of influencers from Vice’s digital agency Carrot for the campaign and Carrot let these influencers try Evaus products for around two weeks then asked them to the studio to reveal the truth. The reaction video showed the bloggers shocked that they had been using a mass-market brand. In the research, Unilever’s also found 90% of millennial women would buy lower-priced haircare products if they didn’t have to sacrifice quality. See the video here https://secure.suave.com/campaigns/trying-is-believing/

Read more at Netimperative

The Body Shop launch Mobile First Experience

The L’Oréal-owned British cosmetics brand The Body Shop have launched a mobile-first eCommerce platform which is part of a three-year £10m digital expansion project.

The L’Oréal-owned British cosmetics brand The Body Shop have launched a mobile-first eCommerce platform which is part of a three-year £10m digital expansion project. The project has been launched in 11 countries including UK, USA, Canada, France, Germany, Brazil and Indonesia and they plan to extend the roll out to a further 20 countries in the coming year. The platform will encompass all Body Shop’s content, along with featuring a live appointment booking service for in-store consultations and a personalised skincare diagnostic tool. They are also planning to add a click and collect functionality later this year. The platform will vary from region-to-region to suit ‘each market’s consumer preferences. The Body Shop say that 52 per cent of its existing online traffic comes from mobile.

Read more at Mobile Marketing Magazine

Selected Events May

MILLENNIAL 20/20 - May 3 & May 4

RBTE: Retail Business Technology Expo - May 8 - May 9

eCommerce 360 Europe Summit - May 10 - May 11

Decoded Fashion – London Summit 2017 - May 16 - May 17

eTail Canada 2017 - May 16 - May 18

Interact 2017 - May 23 - May 24

Ingenico Grow Faster Series: Growth Strategies to Minimise Friction - May 25 @ 12:30 pm - 3:00 pm

Future Stores 2017 - May 31 - June 1

Global E-commerce Summit Barcelona

Charlotte Zimbehl

Millennial 20/20 London

Millennial 20/20 London will bring together 4,000+ Brands, Retailers, Corporates, Service Providers, Media, Entrepreneurs and Start-Ups. Hosting 200+ speakers across multiple conference stages covering a variety of industry sector tracks (including Marketing, Retail, Innovation, Fashion & Beauty, Travel & Hospitality, Food & Beverage, Sport, Entertainment and Media and Fitness & Health). There will be a host of "Future of" immersive showcases and start-up activations and a curated exhibition space showcasing the leading commerce solutions in Retail, E-Commerce, Marketing, Payments, Mobile, Social, Video, Big Data and CRM.

eTail Canada 2017

eTail Europe 2017

Taking place on 20 - 22 June, 2017 at the Queen Elizabeth II Conference Centre, London, eTail Europe is where European eCommerce innovators come to grow their businesses. Enjoy three days of learning and networking in an interactive format that promotes discussion and takeaways you can implement as soon as you’re back in the office – and make sure you have fun doing it!

1000+ attendees. 700 retailers and brands. That’s eTail Europe.