News, views and events
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Innovation continues to be in the news, with Pokemon Go changing the way consumers view AR, Ford and other traditionalist car makers joining up with Google and Lyst to create fleets of driverless cars. As we discuss in this week's Reflections though, we do really need to make sure we're solving a problem, rather than creating a new one. Don't forget to come along to our e-Innovation session on 20th September, and why not sign-up to hear how Bona can help you learn how to improve your customer service.
Join us on September 15th when Polishing up Customer Service will showcase how Bona, leaders in hardwood floor care products, has been driving innovation through its work with SAP Hybris solutions, to provide the ultimate customer experience. Hear from: - Thomas Malmqyist, CIO, Bona
- Todd Schutte, Director of Training, Bona
- Valerie Patmore, Director, Hybris Solutions
And find out how real-time exceptional customer service can impact your brand, how you can speed up call resolution significantly with effective technology and how fast, accurate search results and in-memory analytics can help address customer issues via social, web, phone, and self-service channels in record time. Click here for more details and to sign up.
If you're interested in innovation, how to build a culture where it works and want to more about the technology that can help transform your business, then sign up for our new event e-Innovation: The New Era of H2H on Tuesday September 20th at Rich Mix from 1:30pm to 6:00pm. Book your ticket now, and hear from: - Nick Lansley, Innovation Insider
- David Smith, Director Omnichannel, GS1 Global
- Adrian Moss, Monetate
plus a range of technology innovators, with developments that can help your business to grow, including Airport and GoInStore.And, while you're here, why not take a look at our reflections on last week's news and check out anything you might have missed, below.
Julie Jones
Editor at Mixing Digital
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Reflections: time to set the house in order
There is little debate about the fact that innovation is the lifeblood of digital. We need to be aware of changes to algorithms, services, business models and technologies. But one area that seems to have had little debate is the issue that today’s digital businesses may be having with the idea of innovation for its own sake.
There is little debate about the fact that innovation is the lifeblood of digital. We need to be aware of changes to algorithms, services, business models and technologies. But one area that seems to have had little debate is the issue that today’s digital businesses may be having with the idea of innovation for its own sake. Read more from the editor on what last weeks news can tell us
Smart tech: brands must work to realise its potential
While smart tech is becoming prevalent, there is a still a lot of work to be done in making consumers feel comfortable with its use. A report from Harris Interactive, Smart Life, surveyed over 4,000 individuals aged 16 plus from across the UK, also revealed a similar scenario regarding the Internet of Things (IoT): although nearly half (48%) of respondents are aware of the IoT, just one in eight (13%) feel very familiar with the innovation. Read more about it on Netimperative
Benchmark your email personalisation
Don’t forget to complete the Smart Insights survey. Complete it anonymously and receive a free copy of the final report, which should help you benchmark your performance, and find ways to increase email relevance and sales.
Don’t forget to complete the Smart Insights survey. Complete it anonymously and receive a free copy of the final report, which should help you benchmark your performance, and find ways to increase email relevance and sales. Complete it here
Digital is the fastest-growing advertising medium in the UK – worth £8.6 billion, up 16.4 per cent year-on-year and accounting for about 43 per cent of the total UK ad market. Despite Brexit concerns, the IAB reports forecasts of just above and below 4 per cent growth for 2016 and 2017. Read more on IAB UK
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