Join us at the Transforming Data-Driven Marketing Seminar taking place on Wednesday 23rd March 2016 which will look at continued advances in how advertisers work with data. From targeting consumers, to creative design, and even how information is measured, advertisers are learning more about the data available to them and how to manipulate it. This seminar will explore the ways in which advertisers can align their marketing through the use of data, and the importance of consumer intent. Plus, we will address potential concerns and stumbling blocks we all face in regards to new regulations around privacy. (This event is for members of the marketing and management teams of brands) For more information about the event and to book your delegate places please click here
On Thursday 4th February you will find the Ecommerce Club in Glasgow for the Ecommerce Club Working Lunch Glasgow: E-Marketplaces for a peer-to-peer discussion over lunch with ecommerce heads and our founding partners at the Scottish Enterprise head office. Justine King, Opsh and Alex Ogilvie, Seller Dynamics will share their knowledge on E-marketplaces to set the scene before we discuss it further in a roundtable format. Please register here.
Come and join us at the first Ecommerce Club Dublin: Peak Trading Workshop taking place at Bang restaurant over afternoon tea on Thursday 11th February from 16:00 - 18:30. This event will provide you with the opportunity to review the impact of last season's peak trading events (from Black Friday to the January sales), as well trends we should expect to see in 2016. Together with your ecommerce peers, you'll run through scenario planning for peak trading, exploring challenges, obstacles and benefits, followed by an in-depth discussion of how to make the most of the opportunities on offer for the coming year. Please register here
The Ecommerce Club will be back in London on Thursday 25th February with an Ecommerce Club Working Lunch: In 2016 it’s all about the customer. The event will be taking place at ATTRAQT’s base in the heart of London on the 35th floor of the Heron Tower with a buffet lunch from Le Pain Quotidien. You will hear from ecommerce expert Chloë Thomas who across her career has seen many businesses that have struggled to get to grips with ecommerce. In response, she crafted the “eCommerce MasterPlan” to help companies plan, develop and grow a successful ecommerce business, whilst avoiding the potential pitfalls along the way. Please register here.
We would also like to extend an invitation to retailers, B2B and B2C brands to attend Salmon’s Commerce 2020: Helping to Shape your Digital Strategy which takes place on Tuesday 23rd February at the fabulous 30 Euston Square, London, NW1 2FB from 9.30am until 2pm, with lunch provided. At this morning event, receive expert tips on how to develop and shape your digital strategy with industry-leading analysis and practical insight on a number of key topics: from the role of digital technology in driving growth for your business and what key trends will impact digital commerce by 2020. We will also look at how successful businesses are planning for a digital future and the latest pioneering technology and their impact on your sector such as, wearables, with a chance to take an up-close look. You will hear from a great line-up of speakers including: David Rowan, Editor-in-Chief, Wired – Neil Stewart, CEO, Salmon – Martin Gill, Principle Analyst, Forrester Research – Simon Forster, Executive Director, Selfridges.
Find out more or register here
All the best
The Mixing Digital Team
