Mixing Digital: Events and News Round-up
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The dark colder nights are drawing in and with the festive season not so far away, the fake by mistake John Lewis advert was amazing, created by a student for his video course work and then mistakenly thought to be a real £7 million TV ad. That’s a feel-good story that makes us feel like climbing under fluffy blankets to ready ourselves for Black Friday & Cyber Monday as a quarter of all Brits are planning to shop over the sales weekend spending an average of £203 each. Replatforming Breakfast: The Good, the Bad and the Downright UGLY!
Two seats have become avalable at Thursday's breakfast so please register is you can make it alogne for 9am, This event is for retailers only, no agencies please.
For more information and to book click here
Ecommerce Club London Christmas Party: Customer first
If you’re in the mood for a bit of early holiday spirit, why not join us for a festive evening on Thursday 1st December from 6pm till 10pm at the exclusive new venue Clerkenwell London. As a tonic for the post Cyber Weekend stress we are hosting an evening of wine tasting, matched with tasty food, learning and networking.
For more information and to book click here
Ecommerce Club Manchester Christmas Party: To see or not to see, that is the question…
To get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again, as well as what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal. Most of the decisions consumers make are subconscious, few are made consciously. There’s a world of difference between selling something to someone who instinctively knows what they want, to selling to someone who is consciously and laboriously weighing up their buying options. Join us for a pre-Christmas Manchester get together on Tuesday December 6th with presentations from Neil McKay, CEO of Endless Gain and others. Please also join us in some festive drinks, nibbles and networking throughout the afternoon. This event is for retailers only with the whole team welcome. No agencies though please.
For more information and to book please click here We look forward to seeing you soon. Charlie Lines Director & Founder
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Facebook was told last week it must stop using data gathered from UK WhatsApp users to target ads on its main social network. The information commissioner said that she didn’t believe they had received valid consent for the move and said people must be given control over their own data. Read more at BBC – November 7th
During Black Friday & Cyber Monday a quarter of brits are planning to buy and are expected to spend an average of £203, almost double that of last year. This is according to a PwC study that also found 77% of shoppers are planning to make their purchases in the sales online compared to just 17% in-store.
One student’s coursework was mistaken for this year’s John Lewis Advert and has received more than 500,000 views since being uploaded earlier this year. The video called The Snow Globe is about a snow globe snowman who wishes he could be with the real snowman he sees outside the window; the video went viral after it was uploaded on YouTube. The creator Nick says it only cost him a few snacks and drinks, while the real John Lewis Christmas ad is rumoured to have set them back a staggering £7 million. Read more at Netimperative
Customers are calling for next-gen technology in retail stores, such as smart fitting rooms, touchscreens and virtual reality. This is according to a new survey ‘Retail Reality’ by Barclays which reveals that shoppers wanted to see new technologies in-store, including those related to payments. Read more at Netimperative
With the festive season coming up so fast Hitwise reveals the product that the UK are already searching for this Christmas. The analytics are based on branded item search terms driivng visits to the Hitwise Retail 500 during the last week of October. UK top Product-branded search terms (one week ending October 29, 2016) - Hatchimals
- Fitbit
- Battlefield 1
- Amazon Echo
- LEGO
- Roblox
- PS4
- iPhone 7
- Google Pixel
- Hatchimals UK
UK top product-branded toy searches (four weeks ending October 29, 2016) - Hatchimals
- Hatchimals UK
- Hatchimal
- Baby Annabell
- Speak Out game
- Paw Patrol toys
- Battlefield 1
- Shopkins
- Skylanders Imaginators
- FIFA 17
Read more at Netimperative – November 4th Novemebr
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UK consumers plan to spend less on Christmas 2016 compared with 2015, but more will go online for their festive goods, according to new research. The survey, carried out by money advice website Bobatoo.co.uk, found that 41 per cent of UK consumers are planning to spend less than £300 on Christmas presents this year – up from just 11 per cent last year.
Online sales show strongest quarter since Q1 2014
In spite of the continuing economic uncertainty facing the UK online retail sales have been far stronger than anticipated so far in 2016, driven in a large part by mobile according to data from IMRG and Capgemini.
In spite of the continuing economic uncertainty facing the UK online retail sales have been far stronger than anticipated so far in 2016, driven in a large part by mobile according to data from IMRG and Capgemini. The September performance tops off a strong quarter, with the Index recording the highest quarterly growth (+17 per cent) since Q1 2014, and notably coinciding with the period following Brexit. Growth for online retail sales is currently running at +15.1 per cent year-to-date (Jan-Sep) against the same period in 2015, 37.3 per cent ahead of the original start-of-year forecast of 11 percent. Read more at The Ecommerce Club
NowDiscover GmbH, a new content recommendation engine built to bridge the gap between video content and ecommerce and retail, has been officially launched. Following customer trials and team expansion, the platform which tailors video content into product websites to increase sales, is now accessible to businesses worldwide in Beta.
John Lewis formalises Clipper Logistics venture
The importance of appropriate logistics for delivery in a multichannel environment was underscored this week as John Lewis formalised a partnership with Clipper Logistics on a joint venture to provide click and collect services to online retailers.
The importance of appropriate logistics for delivery in a multichannel environment was underscored this week as John Lewis formalised a partnership with Clipper Logistics on a joint venture to provide click and collect services to online retailers. The joint venture will operate a dedicated next-day delivery to store service whose clients will include John Lewis alongside a number of unspecified customers that are already using the service.
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American Apparel’s 13 UK stores, as well as some European operations are likely to be closed following the appointment of administrators on 7th November. Its online presences has already been closed. The Los Angeles-based company, which makes all its clothes in the US, has endured a difficult period since the departure of its controversial founder Dov Charney in 2014. The parent company filed for Chapter 11, the US version of administration, just over a year ago and is up for sale after its chief executive, Paula Schneider, stepped down in September.
1 billion apps neglected every day
These days people in the UK are currently walking around with 2.5 billion apps on their mobile phones, and one billion are not even used, according to new research by Publicis Media.
These days people in the UK are currently walking around with 2.5 billion apps on their mobile phones, and one billion are not even used, according to new research by Publicis Media. Read more at Netimperative
Tesco suffers following banking hack
The Brand reputation for Tesco’s has been affected greatly after Tesco Bank was targeted by hackers last weekend, in a hack that saw cash stolen from 9,000 current account holders.
The Brand reputation for Tesco’s has been affected greatly after Tesco Bank was targeted by hackers last weekend, in a hack that saw cash stolen from 9,000 current account holders. Read more at Marketing Week – 11th November
The on-demand food delivery app Deliveroo is set to double the data scientists working at its London HQ in a bid to drive 30% monthly growth and achieve international expansion.
Recently Facebook has come under scrutiny for its ability for advertisers to sort by ethnic affinities which critics say allow discrimination based on race, gender and other factors. Read more at the Drum
Lego the toy company has after public pressure broken ties with UK tabloid the Daily Mail. Lego intermittently held free toy give away promotions in the print copy of the tabloid for a number of years now though no more promotions will take place. The announcement came after a Facebook user’s request for the Danish toy firm to drop its association with the newspaper was widely shared in response to the newspaper’s infamous ‘Enemy of the People’ splash attacking UK judges obstructing the UK government’s Brexit efforts.
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Charlotte Zimbehl
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Charlotte Zimbehl
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