In the report Adobe conducted with Econsultancy earlier this year it highlighted that content can no longer be considered simply as a means of approach or another channel, but rather a tool to draw consumers into a site and keep them there. Content has moved beyond a broadcast model to the basis of a customer/brand interaction. Effective content deployment requires monetisation, optimisation, customer insight, personalisation and so much more. Each element involves companies learning new ways to distribute, place and market content so that companies can reach their consumers and customers on their own terms, becoming a key marketing platform. Don't miss the Adobe event about Content and Commerce in the Entertainment and Media Industries. Click here for more information and to book a place. This event is for Media and Entertainment companies only, no vendors or agencies will be admitted. All registrations are subject to approval.
Date: Tuesday 8th September
Venue: Soho Hotel, 4 Richmond Mews, London, W1D 3DH
Timings: 2pm-6pm
The Ecommerce Club is ready for the new season and is hosting two events for retailers only that will take place in London and in Edinburgh. Scottish Enterprise is supporting our Ecommerce Club Working Lunch: Key Global Ecommerce Dates you need to know about in 2016 taking place on Wednesday 23rd September. You will hear from Greig Hollbrook, Managing Director, Oban Digital exploring the wealth of opportunities for Global Brands in Local markets and you will be able to discuss your experience, interests and needs with other retailers. For more details and to book a place, please click here.
Date: Wednesday 23rd September
Location: Scottish Enterprise, Apex House , 99 Haymarket Terrace, EH12 5HD, Edinburgh
Timings: 12.30pm - 3pm
If you want to learn more about how to produce and implement content as well as to use it to increase brand awareness and ROI, don't miss the second edition of the Ecommerce Club Interactive: Content and Commerce taking place in London on Tuesday 29th September. After hearing from renowned industry experts, participants will experience Interactive Table Tasks. These will help you explore specific areas and questions, and enable a more detailed discussion about hot trends in ecommerce with your peers. For the full agenda and to book your place please click here.
Date: Tuesday 29th September
Location: DSTRKT London, 9 Rupert Street, W1D 6DG, London
Timings: 1.30pm - 6pm
The Ecommerce Club is kindly supported by our Founding Partners Demandware, Amplience, Salesforce, Certona, Oban Digital, OneHydra/Greenlight, Net Media Planet and UKFast.
We look forward to seeing you soon
Take care
Miss Charlie Lines
Director and Co-founder
Mixing Digital
