Welcome back to new beginnings in 2017! Over the festive period we have seen Amazon announce plans for a flying warehouse and KFC turning to Instagram for the Kentucky Fried Football Challenge. But, with the festive season over we’re already day-dreaming about the summer, the seaside and beach holidays. Until we are lucky enough to get into the spring and summer months we have a raft of exciting events and networking opportunities. 

We look forward to seeing you all at our Ecommerce Club London lunch on Tuesday 31st January from 12:30pm to 3:00pm at Gaucho Piccadilly with our partner Ingenuity Digital. In the digital landscape, data is king. Data beats opinion, and we have a huge array of tools that produce data. However, data alone is useless. Bringing our human experience and insight to data is what really makes it useful. In this talk, we'll cover how to use data points to ask "what next?" and craft compelling, useful stories from it. Data should be the jumping off point that allows us to look beyond our normally perceived world. By bringing our humanity to it, data can inform our content, message and understanding of our audience. Please register here
 

If you are a digital, IT, customer insight director or equivalent at a travel brand, please join us for lunch as part of the Travel Industry Seminar and Roundtable Series at City Social on Thursday February 9^th. Hear from our keynote speaker Pieter Jordaan, Director of IT Engineering, TUI, Jonathan Burns, Consultant, CAJA Group and many other travel industry experts. As another significant year for the travel industry comes to an end, Sonata Software and SAP Hybris invite an esteemed panel of industry practitioners to take a step back and reflect on what has been achieved and what is possible in the near future for customer experience. We consider the various opportunities and challenges in creating a digital path to purchase, hear of experiences and learnings direct from the leaders of product companies, travel and hospitality businesses. We will talk about how to maximise ancillary revenues through cutting edge tech and other innovations. To register please click here

Join us again on Tuesday 7th February for the Ecommerce Club's Webinar with Neil McKay, CEO, Endless Gain, 'To see or not to see, that is the question’ from 12:00pm to 12:45pm. To get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again and what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal to your business. Most of the decisions consumers make are subconscious and few are made consciously. There’s a world of difference between selling something to someone who instinctively knows what they want, to selling to someone who is consciously and laboriously weighing up their buying options. Please register here

We look forward to seeing you soon.

Take care

Charlie

Director & Founder

Mixing Digital & Ecommerce Club

The iconic collectable cards company Topps, which produces collectible cards including Star Wars, Disney's Frozen, Top Gear and the UEFA Champion League has been hacked. 

The Internet domain registrar and web hosting company GoDaddy has started using Apple Pay on its online Store Platform, to aid merchants with increased mobile sales

Whether it’s likely to be built or not, an analyst from CB Insights uncovered an Amazon patent application from 2014 for a floating warehouse to hover thousands of feet above its customers. 

KFC are running a game to coincide with the NFL playoffs. The game is Instagram based and is a ‘choose your own adventure’-style game. 

The so-called snooper’s charter – the ‘Investigatory Powers Act’ – will face a series of new legal challenges after the EU’s highest court ruled that a government’s “general and indiscriminate retention” of emails is illegal.  

User-generated content marketing platform, Yotpo, has announced the launch of its latest feature, ‘Push to Pinterest’, which allows users to push their authentic customers photos directly to their Pinterest boards, increasing traffic and sales. 

November saw huge ecommerce sales in the UK, spurred on by Black Friday but also by massive amounts of discounting.

Mush, the app launched for lonely mothers, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%

Just Eat, which listed in 2014, has announced the purchase of its online takeaway rival Hungry House, in a deal worth up to £240 million.