Mixing Digital: Events and News Round-up

 

Hi

Personal shopping appointments set up via a new omnichannel system have helped Debenhams boost footfall in 88 of their key stores across the UK.  Marks and Spencer have joined numerous UK brands removing ads from Google platforms in fear that they are appearing next to extremist content. 


Come and join Ecommerce Club London's Pop-Up Shop Event: Location – Talent – Technology, taking place on Thursday 20th April at Collective Plus, 56 South Molton Street, Mayfair, London, W1K 5LL. You’ll be able to engage with a range of luxury retailers with complementary products Charlotte ZimbehlStacy ChanFaber NovellaMarina Skia,  Fariba Soltani, Cecil Millinery and Beulah London who are collaborating in the Collective Plus pop-up retail shop. See the pop-up shop in action, speak to the retail owners, learn from our technology partner Lightspeed on how to turn bricks and mortar brands into digital ones, and how to achieve continued customer loyalty beyond the Pop-Up. Enjoy drinks and nibbles served throughout with brands including Wickes, KidZania, Coogan London, Dior Parfum, Cleen and David Hampton, with panel talks at 6:30PM. Please register here

 

Then on Wednesday 26th April we have the Ecommerce Club Dublin: Multichannel, Omnichannel and Marketplaces Lunch taking place at Restaurant FortyOne on St. Stephens Green. Ciaran Bollard, Managing Director of Kooomo cloud commerce platform will talk about how developing a digital commerce strategy today will future-proof your business. He will also explore how to stay competitive, as businesses have to act fast and smart. Ciaran will show how utilising multichannel, omnichannel, and marketplace strategies have helped Kooomo’s customers enter new markets, build brand identity and achieve impressive revenue growth. Please register here


Take care

Charlie

 

Director

Mixing Digital & The Ecommerce Club

 

 

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Personal shopping appointments system help Debenhams boost footfall
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Mansfield town centre goes digital
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Shoppable 360º film debut for Ted Baker
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McDonalds mobile ordering
Within days of McDonalds revealing their mobile ordering service in the US, MacDonald’s have launched a similar test with its mobile order and pay service at 22 restaurants.
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M&S pulls Google Ads
Marks and Spencer are another in the long list of brands removing ads from Google platforms in fear that it is appearing next to extremist content.  
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Adidas moves TV budget to digital
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Online retail sales up 15per cent, but growth through smartphones slowing
UK online retail sales were up +15per cent year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.
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Mars teams up with Realeyes to understand emotional commitment for ads
A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75 per cent accuracy.
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Yahoo increases store footfall for 02 through location-based mobile marketing campaign
Yahoo has launched a  partnership with location specialist Statiq, which is to see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.
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Selected Events March & April

Internet Retailing Expo -  5th - 6th April 

Brighton SEO Conference - 7th April

Ecommerce Club London: Location - Talent – Technology – April 20th 

Drapers Digital Festival - 25th April

Ecommerce Club Dublin: Multichannel, Omnichannel and Marketplaces Lunch - 26th April

Travel Summit -27th April



Global E-commerce Summit Barcelona
Mixing Digital Newsletter
Charlotte Zimbehl
eTail Europe 2017
Millennial 20/20 London

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