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Join us in Sunny Shoreditch!

Join us on Wednesday 13th April at The Hoxton Shoreditch for an exclusive lunch with DigitasLBi Commerce and hybris. At this invitation-only gathering, we will discuss how brands can harness the power of individual-level behavioural data in order to create more relevant, personalised and engaging customer experiences. Our experts will reveal how brands can use the huge volumes of real-time customer data they can now access to develop dynamic, personalised experiences across multiple channels.
This event is for Senior Digital Decision Makers at B2B, manufacturing, CPG and retail brands. 
To apply please email charlotte@mixingdigital.com

Our next Ecommerce Club Working Lunch London: The Trials and Tribulations of the Niche Retailer is taking place on Wednesday 20th April 2016 from 12:30 - 3:00pm. You will hear from, David Kohn, Customer & eCommerce Director at Heals. David will be talk to us about the challenges that face niche retailers and how they can effectively overcome them. We will look at the how niche retail runs counter to trends in large general retailers that sell all types of goods and how best to adapt to these. And how do you maintain customer loyalty across multiple channels, as larger retailers do? There should be some interesting take-aways for other niche retailers but we also think that the larger retailers could gain some ideas too or may be able to offer advice back to the group.
This lunch event is for senior ecommerce decision makers at retailers and brands only, no vendors please.
For register here


In May we have the Ecommerce Club Working Lunch London: Replatforming taking place on Thursday 10th May from 12:30 - 3:00pm at Maze Grill Mayfair. Consumers demand faster, more engaging shopping experiences across multiple channels-in-store, of course, but increasingly also mobile and online. But how effective are your online and mobile platforms? And what factors do you have to consider to ensure your platform yields success.Come along to our working lunch where you will be able to share learnings, network with your peers and to hear from Demandware about architecting the best platform for your enterprise.
This 4-course seated lunch event is for ecommerce practitioners at retailers and brands only, no vendors please. 
Please register here 


Then on Tuesday 24th May we will have the pleasure of hearing from Mic Conetta, Head of CRM at Arsenal Football Club. Arsenal Football Club have multiple touchpoints with both their domestic and international fan base and are keen to ensure they are able to adapt to the emergence of new channels in driving customer engagement. Return on investment is an important factor but not the main driver. Driving value is. Mic Conetta, Head of CRM at Arsenal Football Club will share his thoughts on how they achieve relevance in a rapidly evolving landscape. Please join us for a 3-course dinner, keynote talk and networking at the well-loved Pescatori on Charlotte Street for £99 per head.
Please register here




We look forward to seeing you soon 

All the best

Miss Charlie Lines
Director and Co-founder
Mixing Digital


Instagram gets religion – Pope Francis signs in
Pope Francis will be using the photo-sharing site under the name @Franciscus, Latin for Francis. This marks the latest initiative in new media by the Holy Father, who already has more than 25 million followers on Twitter in nine different languages.

Pope Francis will be using the photo-sharing site under the name @Franciscus, Latin for Francis. This marks the latest initiative in new media by the Holy Father, who already has more than 25 million followers on Twitter in nine different languages.

Over the years, the Catholic church under Pope Francis has been enthusiastic about using the internet to engage with a global audience. “Instagram will help recount the Papacy through images, to enable all those who wish to accompany and know more about Pope Francis’ pontificate to encounter his gestures of tenderness and mercy”, said Msgr. Dario E. Viganò, prefect of the Secretariat for Communications. “We will choose photographs from the Photographic Service of L’Osservatore Romano, selecting certain details. In this way we can show those aspects of closeness and inclusion that Pope Francis lives every day”.

Msgr. Viganò noted that the Instagram account will be inaugurated during the Year of Mercy, not by chance. The Jubilee thus enters into social media in a very concrete and natural way. The social media department of the Secretariat for Communications will be responsible for the management of the Pope’s Instagram account, which will post not only photos but also short videos.

The date for the pontiff’s debut on the celebrity-dominated social medium was chosen by the 79-year-old himself as it marks the third anniversary of his inauguration as the leader of the world’s 1.2 billion Catholics.

The move represents the latest plank of a Vatican social media strategy designed to ensure Francis’s message reaches a maximum number of believers and non-believers across the world with particular focus on the younger generation.

Francis is already a major player on Twitter. Under the @Pontifex handle he tweets in nine languages, including Latin, with the English account followed by nearly nine million people and the Spanish one by more than 11 million.

Deloitte makes redundancies at Powa Technologies
Deloitte, which was appointed as  joint administrators to Powa Technologies Group on 22nd February, has announced that 74 people from the beleaguered company’s UK head office have been made redundant.

Deloitte, which was appointed as  joint administrators to Powa Technologies Group on 22nd February, has announced that 74 people from the beleaguered company’s UK head office have been made redundant.

The firm, which was appointed as joint administrators last month – said that it would “continue to search for a buyer for all or parts of the business”, but “regrettably it has not been possible to continue running the company at its current capacity”.

Problems at the mobile payments firm came to a head in January when reports emerged that it wasn’t able to pay all its staff when new funding streams could not be agreed. Shortly after its biggest investor, Wellington Management, called in its outstanding loans and Deloitte were appointed. According to reports from the Financial Times, lawyers acting for the administrators have asked ex-Powa employees to avoid sharing any intellectual property with its former management.

The company, valued at over £1.8 billion, was announcing new contracts as recently as January 2016 but Business Insider reported that many of its 1,800 clients had actually failed to sign contracts.

Powa Technologies was founded in 2007 by ecommerce entrepreneur Dan Wagner and its head office is at Heron Tower in the City of London. It had three main produce lines: PowaWeb, which built online shops for retailers; PowaPOS, which built a mobile card reader to rival the likes of Square; and PowaTag, an app the would let consumers buy things by scanning QR code, print adverts, and audio of TV ads. A recent release about a deal with The Otto Group described PowaTag as “a future-proof and multi-dimensional platform that is capable of adapting to changing consumer habits.” The most recent solution used visual recognition technology, which allows consumers to go from hovering their smartphone camera over printed material to a completed purchase within a few seconds, all using pre-saved transaction data.

Business Intelligence in a Networked World,

Data Analytics and Sentiment Analysis as Sources of Business Intelligence,

and Transforming and Innovating with Disruptive Technologies

are three co-located conferences that will be held by UNICOM in London, on April 14.

Have a look at the events’ programmes, topics and speakers.

 

You are also invited to register for the following free-to-attend webinars:

Business Intelligence and Disruptive Technologies – Fact or Fiction
Date:
 23 March 2016, Wednesday | Time: 12.00 GMT
Presenter: Prof. Clive Holtham, Cass Business School, City University London
 

An Introduction to Most Common Cyber Security Challenges and Threats
Date:
 1 April 2016, Friday | Time: 12.00 BST
Presenter: Jean Lehmann,CEO and founder, Cybercapital hq


Visual Analytics: Making Sense of Big Data
Date: 27 April 2016, Wednesday | Time: 12.30 BST
Presenter: Kai Xu, Associate Professor in Data Analytics, Middlesex University

 

 

Millenial 20/20











Future Events

Millenial2020 (13th-14th April)


Ecommerce Club Working Lunch London: The Trials and Tribulations of The Niche Retailer (20th April)


E-commerce Berlin EXPO (27th April) 


Ecommerce Club Working Lunch: Replatforming (10th May)


Internet Leaders Dinner: Arsenal FC and the Proliferation of Digital Channels & Maintaining Relevance Across Them (24th May)



Global E-commerce Summit (29th May-1st June)


Etail Europe (21th-23rd June)


Millenial 20/20










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