Last week a report showed that Europeans remain focused on their email, while incentivised reviews were banned by Amazon. Commerce took the next step, as a new payment technology was rolled out by Mastercard that uses fingerprint and ‘selfie’ payment technology. It’s being launched in 12 markets and will be phased in around the world during 2017, making online payments simpler and safer.

Join us at the Ecommerce Club Working Lunch London: The Art of the Possible - Small but Mighty taking place on Tuesday 18^th October at the newly opened design space, Clerkenwell London.  The event takes a look at how smaller ecommerce brands can expand, despite concern about resources. The process of developing from a multi-channel to an omni-channel business can seem daunting but join us and our new partners Lightspeed, who will be explaining how consolidating cross channel business information could help simplify processes, maximise profitability and increase customer loyalty.   We will also be announcing a year long live case study with our second speaker, Charlotte Zimbehl, who runs a contemporary womenswear brand specialising in outerwear and would welcome your input.

Then we travel to Dublin on Thursday October 27^th for the Ecommerce Club Working Lunch Dublin: Convert your Mobile Traffic into Sales taking place at restaurant FortyOne. We will bediscussing how to optimise user engagement and traffic on your mobile site. To attend register here

Please note all Ecommerce Club lunches are for retailers only, no vendors or consultants


Kind Regards
Charlie

Nationwide is stepping up its efforts to reach 13-24-year-old consumers, partnering with Yahoo Storytellers for Tumblr for its ‘Moneystuff’ campaign.

A new US service is offering to integrate Uber ordering into retailer websites so shoppers can order a cab to take them to the store.

The practice of companies offering free products in exchange for review is being stopped by Amazon. From now on those reviews will only come from the online stores programme, Amazon Vine. The move was based on the importance of having product reviews that shoppers can trust,  a huge factor in Amazon’s success.

Mastercard Identity Check Mobile eliminates the need for cardholders to recall passwords, dramatically speeding up the digital checkout experience while also improving security. Instead, the cardholder can verify their identity by using the fingerprint scanner on their smartphone or via facial recognition technology by taking a “selfie” photo.

 LifeCycle - October 12^th

Digital Strategy Innovation Summit - October 19^th and 20^th

FinTech Expo & Conference - October 24^th and 25^th

For a complete list of events of interest to digital marketers, please check out the Mixing Digital Event Calendar