Mixing Digital: Events and News Round-up
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Mobile contactless payment grew substantially in 2016, with 38m transactions made throughout the year, mainly on lunch and drinks at the bar. This suggests a growing trust from consumers in contactless technology. Curbing your night-time cravings is much easier now, with the launch of an app which lets you know where the closest open (or 24-hour) McDonald’s is to your station, great for those ‘just one more for the road’ moments that you’ve probably paid for on your contactless card! On Tuesday 28th March, we will host the Ecommerce Club London Working Lunch: New trends in search marketing, successes and failures at Malmaison, Farringdon. Leading retail businesses, including Trainline, Kidszania, Coogan London, Borough Kitchen, Pure Jewels, Cordings and Supreme Factory will meet action sports brand, Animal and our partner ADIDO who will give us some insights into recent search marketing trends, how to use them to increase ecommerce ROI and examples of successes to learn from and failures to avoid. Please register here Then on Thursday 20th April we have the Ecommerce Club London: Location – Talent – Technology at Collective Plus, 56 South Molton Street, London, W1K 5LL which will enable you to engage with five vendors with complementary products: Charlotte Zimbehl, Stacy Chan, Faber Novella, Marina Skia and Fariba Soltani. These five brands are collaborating in the Collective Plus pop-up retail shop and you’ll be able to see the pop-up shop in action and speak to the retail brand owners. It’s an opportunity to learn from our technology partners on how to turn bricks and mortar back into digital and how to achieve continued customer loyalty beyond the Pop-Up. Enjoy drinks and nibbles served throughout with brands including Dior, Wickes, Cleen, Artfinder, Hummbirks and David Hampton. Please register here Alternatively, if you are an agency or supplier and would like more information on how to become one of our regular keynote partners please email davina@ecommerceclub.org We look forward to seeing you soon! Charlie Director & Co-founder Mixing Digital & Ecommerce Club
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NHS to attract new recruits with Snapchat
NHS is teaming up with Snapchat during the governments 10th National Apprentice Week. The Snapchat campaign is part of a wider campaign to position the NHS in the UK as a major employer of apprentices with more than 150 roles on offer.
NHS is teaming up with Snapchat during the governments 10th National Apprentice Week. The Snapchat campaign is part of a wider campaign to position the NHS in the UK as a major employer of apprentices with more than 150 roles on offer, highlighting the options available to young people. The campaign comes as research from HEE has revealed misconceptions about apprenticeships still prevail amongst school and college pupils. Read more at Netimperative
Mastercard and Getir are working together to introduce a payment experience for Getir’s bot for Facebook Messenger. With this new solution, customers will be able to use Getir’s bot for Messenger to choose products, place an order, and make payments easier and secure, without ever leaving the chat window. Read more at Netimperative
Yahoo has entered the world of assistants in a simple way, as it unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing to download an app or buy extra hardware. The tool uses a text-based system that sets and sends reminders as well as updates shopping and to-do lists without the need to download separate applications. Currently, Captain is only available in the US.
Online sales grew slowly last month while in-store sales fell, according to the latest figures from the British Retail Consortium (BRC). That helped overall retail sales to grow by 0.4 per cent, in total, although like-for-like sales, which strip out the effect of store openings and closures, were down by 0.4 per cent.
Tesco shoppers who order before 9am can now pick up their groceries from midday onwards. This extends an existing service that sees customers order by 1pm for pick up from 4pm, and will be available from more than 300 sites across the UK, Monday to Saturday. The move comes as more of the supermarket’s shoppers use click and collect to pick up their groceries. In the last year the number of people using the service has grown by 20 per cent – with 10 per cent of all such orders picked up on the day they were ordered.
The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 2018. Guidance from the Information Commissioner’s Office sets out exactly how consent must be obtained from May 2018 when the GDPR comes into force. The guidance is out for consultation until 31 May for marketers to respond.
John Lewis is investing £4 million to introduce mobile technology in-store, enabling staff to answer customer questions about products and availability on the spot. The customer service programme will see 8,000 Partners who work on the shop floor in 20 stores at the retailer issued with an iPhone with a dedicated Partner App. They’ll be able to use the app to answer customer queries about products, stock availability and to place orders without having to go to the stockroom or to a customer till to check.
John Lewis is adopting new technology to manage its supply chain for omnichannel retailing. Legendary Investments, an investor in Virtualstock, announced that the retailer is to develop a direct supplier channel built on Virtualstock’s The Edge Platform. The system will connect suppliers directly with central John Lewis systems, enabling real-time inventory updates.
Nissan have been testing their new driverless cars on public roads in London, using modified Leaf models. The week long trials are said to be the first time anywhere in Europe that autonomous cars have been tested on public roads. The electric vehicles were tested around a complex route in East London incorporating numerous stop signs, dual carriageways, pedestrian crossings and parking challenges in that area. Read more at Netimperative
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Snap Inc, the owner of messaging app Snapchat, went public with shares initially priced at $17, with stocks jumping 44 per cent to US$24.48 on the first day of trading. It brings the value of the business to $28 billion, making it the biggest technology IPO since Alibaba made its debut in 2014 and reflects huge demand, considering the initial offering of shares was expected to be between US$14-16. Loss-making Snap’s Snapchat app – best known for disappearing messages and use of image filters to add special effects – has proved popular with teenagers especially.
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Global E-commerce Summit Barcelona
Mixing Digital Newsletter
Charlotte Zimbehl
Taking place on 20 - 22 June, 2017 at the Queen Elizabeth II Conference Centre, London, eTail Europe is where European eCommerce innovators come to grow their businesses. Enjoy three days of learning and networking in an interactive format that promotes discussion and takeaways you can implement as soon as you’re back in the office – and make sure you have fun doing it! 1000+ attendees. 700 retailers and brands. That’s eTail Europe. Download the agenda and to learn more Visit
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Global E-commerce Summit Barcelona
Mixing Digital Newsletter
Charlotte Zimbehl
eTail Europe 2017
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