This week we are pleased to let you know about our half day seminar with Adobe and our Ecommerce Working Lunch with Oban Digital and Summit. Plus you will be able to buy your tickets for the Sheerluxe eCommerce Conference with a 15% discount.
Adobe: Digital Disruption in the Entertainment and Media Industry
Date: Tuesday 25th March
Timings: 1.15pm – 5.30pm
Venue: The Century Private Members Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ
Media companies are aware of the impact digital has had on the entertainment and media sector over the past few years. At today’s event we explore the key trends, challenges and opportunities that will affect the media and entertainment industry over the coming year - covering topics such as personalisation, multi-channel campaign management and audience management. This event will offer you the following take-aways to help you and your organisation keep ahead of the curve:
• Five digital success factors at top media and entertainment firms
• The best digital strategies and technologies for building customer loyalty
• Why personalised customer experiences are the #1 way to differentiate your brand
Guests attending include: CNBC, BBC Worldwide, Playmob, Playstation, Dennis Publishing, BskyB, Bauer Media, Mocrosoft, Auto Trader, Ted Baker, Sony Music, Camelot, Channel 4, Harper Collins, The Guardian and Suitcase Magazine
You will hear from top speakers and industry experts such as Adobe, Econsultancy, Penguin Random House and many more who will guide you through the media and ents digital landscape. This is an invitation only event for companies in media, gambling and entertainment sectors, if you are interested in attending please email Charlie@mixingdigital.com.
Ecommerce Club Working Lunch: Tribes of Behaviour and Ecommerce Interaction: A Single Customer View
After the great success of last month's Ecommerce Club inaugural event, we are proud to announce the second Ecommerce Club Working Lunch: Tribes of Behaviour, kindly hosted by Oban Digital and supported by Summit.
When it comes to online behaviour what insights do you need to make and inform digital strategy? It’s always assumed that the consumer’s behaviour is tied to the cultural roots of their home market. But are there similarities or differences in a culture of a brand’s audience? In this session Oban looks at how a consumer’s cultural identity could be formed of a brand’s culture, as well as external and internal factors. We look at a range of areas including: segmentation, market behaviours and personalisation.
Date: Wednesday 15th April
Venue: Kettner's Soho, 29 Romilly Street, Soho, London, W1D 5HP
Timings: 12.30pm to 3pm
Guests Includes: Oasis, Argos, The Trainline, Eurostar, Made.com
If you are retailer please please book your place here.
We are also organising our first half day event Ecommerce Interaction: A Single Customer View. Understanding your customers gives you a clear and accurate view of their behaviour, wants and needs across multiple channels. In the world of big data, automated marketing and omnichannel the single customer view comes into play. By gaining a Single Customer View you can win new customers and delight current ones with excellent service provided by you. But remember whilst the Single Customer View provides a vital insight what really matters is what you do with this insight. Today experts will give you great advice and hints on how to achieve all your goals and set you on the right route to success, tasking you with deciding on actionable outcomes with your peers.
Date: Tuesday 28th April
Venue: DSTRKT, 9 Rupert Street, London, W1D 6DG
Timings: 1pm to 6pm
If you are a retailer please register here.
SheerLuxe eCommerce Conference 2015: A Conversation with the Customer
Taking place in SW London at The Worx on Wednesday 13th & Thursday 14th May 2015. At this year's SheerLuxe eCommerce Conference, you will hear from a variety of speakers on how to create the best customer experience. Hear real-life case studies and learn takeaway tips on how to put your customer at the centre of everything, in order to create a deeper understanding of what your customers actually want and need from you. What can you do as a result? Produce the right campaigns and offers to keep them returning to your website, encourage them to write reviews and engage with your social media pages and much more... You will also receive strategic advice about how to align your organisations to achieve the best results to achieve this goal and tactical advice for success.
Speakers include: Rodial, Avenue 32 and OKA as well as industry names like Sarah Curran (founder of my-wardrobe.com), blogger Anna Hart, and B2B experts Rocket Fuel and Leapfrogg, to name a few.
Register here with the exclusive 15% OFF discount code SLMIXING15 for all Mixing Digital and Ecommerce Club readers
Stay in touch for further details and please remember to sign up for the Ecommerce Club membership and to follow @EcommClub and @Mixingdigital on Twitter. You can also join the conversation on the LinkedIn group The Ecommerce Club.
We look forward to seeing you soon
Take care
Miss Charlie Lines
Director and Co-founder
Mixing Digital
