Hi
The European Union’s competition watchdog fined Facebook £94.5m last week for providing misleading information about its buyout of WhatsApp. Vine users were warned last week of a data breach that put at risk their persona data. Plus Amazon are to add live TV meaning that you can purchase individual channels rather than bundles of channels at the same time making for a cheaper TV experience.
As we head into the summer months we have lots of events to look forward to, choose which you would like to join us at below.
Brunch: Dyson & Crobox on Optimising Online Performance
Tuesday 6th June, London
Event overview: Most purchasing decisions are driven by our emotions deep inside our subconscious mind. How then do you influence that subconscious? We are proving that this unknown variable can be triggered by persuasion. Jenna Simons, Online Marketing at Dyson and Rodger Buyvoets, CEO of Crobox join us at today’s brunch at Gordon Ramsay's Heddon Street Kitchen and will offer thoughts, strategies and insights on how to maximise your CRO to set the scene for a roundtable discussion with other senior retail peers all over a very tasty brunch! Register here
IMRG Peak Connect – The Christmas peak period keeps evolving – what’s going to happen in 2017?
Thursday 15th June, London
Event overview: At Peak Connect this year IMRG will be publishing a report (supported by Salmon) covering their latest research, insight and thinking on what may happen during the Christmas peak 2017. We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind. Themes include: Black Friday as retail exception - Coping with the pressure - The changing customer - Understanding what works for you - Standing out from the crowd Register free here
Ecommerce Club: Royal & Awesome Growth Story, Branding, Facebook and Amazon
Wednesday 28th June, Manchester
Event Overview: Graeme Smeaton, Founder of Royal & Awesome the spectacular golf clothing brand, will be telling you the growth story of the company, which has delivered 5 years of consecutive +50% growth, seven figure annual revenue and six figure profits. He will be showcasing how getting the proposition right using Facebook Advertising and Amazon retail have helped make this enormous growth happen and how it has turned Royal & Awesome into a successful business. Register here
Ecommerce Club Manchester Summer Party
Thursday July 6th, Manchester
Event Overview: Neil McKay, Founder & CEO and Abi Hough, Device Experience Director of Endless Gain, specialist in increasing sales and profits for ecommerce brands, will be sharing their current research on the pain of buying and show us how to recoup 100m in lost revenue. Join us for an afternoon of insight and fun to celebrate summer with drinks, nibbles and a bit of dancing if the mood takes you, courtesy of DJ Shine. Register here
We look forward to seeing you soon.
Miss Charlie Lines
Director & Founder
Mixing Digital & The Ecommerce club
