Mixing Digital: Events and News Round-up

With Black Friday and Cyber Monday out of the way……just, we’re still looking at another busy shopping period. The run up to Christmas looks to be a challenge, with stores competing for shoppers with extended discount periods and offers. Retailers should take note of a new study that shows many in-store purchases are made by using mobiles in-store to research products prior to purchase, and only 8% of shoppers are using the retailers own app.

 

Only a couple more days to book a place at the Ecommerce Club: Wine, Cheese & Customer First taking place Thursday evening from 6pm till 10pm at the new design concept space Clerkenwell London. A festive evening of wine tasting, matched with tasty food, learning and networking. For more information and to book click here .

 
Join us for a pre-Christmas get together on Tuesday December 6th in Manchester, with presentations by Neil MckayCEO of Endless Gain and Dr. Ben Ambridge, Reader in Psychology at the University of Liverpool and author of Psy-Q: You know your IQ who is doing a talk entitled 'Trust Nobody. Trust your Data'. For more information and to book click here .

 

Remember all our Ecommerce Club events are for retailers only, no agencies I’m afraid don’t forget, we’ll have more events for you all in the new year.

 

We look forward to seeing you soon.

 

Charlie Lines

Director & Founder

 

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55% of in-store mobile usage effect customer purchase decision
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Smartphone cash withdrawals tested by Barclays

Barclays have been running trials of new cash machines that will enable customers to withdraw cash via their smartphones.

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McDonald’s, Amazon and Blipper join forces to create the biggest Christmas campaign

McDonald’s joined forces with Amazon and Blipper in what MacDonald’s say is its biggest ever Christmas campaign.

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Augmented reality photo booths launched by New Look

New Look has started to roll out photo booths in its flagship stores to drive appeal to millennial shoppers. 

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Deliveroo under attack from Hackers ordering burgers
The takeaway food delivery service Deliveroo has come under attack from hackers who have run up bills on customer accounts for food they didn’t order.
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Google courting Black Friday shoppers
Goggle is courting Black Friday shoppers with itsnewest search facility which includes being able to see how busy shops are, as well as other popular destinations, in real time.
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European plans to secure mobile spell trouble for the UK
New European ecommerce rules to tighten up the security of online checkout threaten to make buying things on mobile – and on desktop – much more time consuming and could see an end to all forms of express checkout.
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Christmas to be busiest mobile shopping day of the year

Christmas Day is the busiest day for mobile shopping in the UK. Nearly two thirds (62%) of online purchases made on Christmas Day are carried out using a smartphone. 

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Instagram challenges Periscope with vanishing video
The Facebook-owned company has launched live video on Instagram Stories and disappearing photos and videos for groups and friends in Instagram Direct.
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Ocado uses 4G to talk to its warehouse robot army
Ocado, the online food retailer, has announced its plan to develop a 4G-based wireless protocol used to control the robots powering its new warehouses.
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Screwfix boosts Kingfisher
B&Q and Screwfix owner Kingfisher saw its third quarter results helped by another strong performance at Screwfix, but weakness in France continued, weighing on its performance. 
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Pets at Home thrive on omnichannel
The company reported an increase in revenues and profit, although a warning from the chief executive about the impact of weak pound and difficult trading means there is a lot of work to do. The company is certainly addressing the need to adapt to the digital customers.
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Selected Events

Ecommerce Club: Wine, Cheese & Articificial Intelligence - December 1st



Startup Battlefield - December 5th - 6th 



The Ecommerce Club Manchester: to see or not to see, that is the question - December 6th



Visualsoft & Nosto Breakfast Session - December 13th



For a complete list of events of interest to digital marketers, please check out the Mixing Digital Event Calendar

 

Charlotte Zimbehl
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