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Mixing Digital: Events and News Round-up

 Hi

 

 

Last week we saw Google fined to the tune of 2.42bn euros and parliament hit by a cyber-attack just weeks after 48 NHS Trusts were also hit, an investigation is still underway to determine if any data has been compromised

 

Now for some good news!

 

Ecommerce Club Working Lunch London: AR Customer Buying Experiences

Wednesday July 12th, London

How will augmented reality and smart fitting rooms be integrated into the shopping experience? AR changing rooms are a growing trend among retailers, with high street brands such as Topshop and Gap already trialling the new technology. This is your opportunity to see OSF Commerce’s LIVE Style Studio and SMART Fitting Roomin action and to discuss with your retail peers how and where it fits into the customer experience of tomorrow.

Register here

 

Ecommerce Club Working Lunch London: Effectively Managing Customer Data

Thursday 20th July, London

Customer data management is a hot topic these days with the customer's journey being at the centre of the retail universe. At today’s event, we will talk about how to pull all data sources together in a centralised place and how this action can do more to boost ROI and customer interaction. Our Ecommerce Club partners, OSF Commerce, will demo their tool which allows you to effectively manage customer data with OSF UnifyCOMMERCE (Patent Pending), which is a customer-centric solution that centralises commerce customer data into Salesforce Sales, Service, Community and Marketing Clouds for a single view of all customer data from Salesforce Commerce Cloud, formerly known as Demandware. Our second speaker is Saima Alibhai, Managing Principal Consultant, EMEA at Oracle + Bronto. Saima will take the audience on a journey across the different channels (online, bricks-and-mortar, customer service, mobile, etc.), demonstrating personalisation do’s and don’ts as well as offering examples of retailers who deliver best-in-class shopping experiences today.

Who should attend: Retailers with an established online presence with revenues over £5 million

Register here

 

Ecommerce Club Summer BBQ: Cutting through the Noise, Communication Trends in Ecommerce

Tuesday 15th August, London

Join Unilever, Kooomo, Ometria Oracle+ Bronto and OSF Commerce from 1pm for our annual summer BBQ and debate on the roof of the ultra-cool Queen of Hoxton in Shoreditch where we will provide beer, wine, soft drinks, BBQ foods and a panel debate on communication trends in Ecommerce. We will discuss amongst others: Managing omnichannel - Machine Learning - Artificial Intelligence - Location based services - Voice/Digital Assistants (Alexa, Amazon, Siri. etc) – Emojis – SMS. Each retailer can register for three tickets per company. The 30-minute panel is being pulled together now so if you would like to be on it then please let Davina@ecommerceclub.org know.

Register here

 

See you soon

 

Charlie

Director

Mixing Digital & The Ecommerce Club

020 8985 4249

 
Google hit with record fine

Last week google were fined 2.42bn euros by the European commission 

Last week google were fined 2.42bn euros by the European commission which ruled that Google had abused its power by promoting its own shopping comparison service at the top of search results. The ruling also orders Google to end its anti-competitive practices within 90 days or face a further penalty.

Read more at Netimperative

 
JD.com partners with Farfetch after $397m investment

JD.com has invested in luxury fashion retailer Farfetch in its plans to grow its high-end luxury platform. 

JD.com has invested in luxury fashion retailer Farfetch in its plans to grow its high-end luxury platform. The Chinese ecommerce giant JD.com brought a significant stake in global luxury fashion site, investing $397m in Farfetch and they announced a strategic deal which will see the two businesses partner on marketing, logistics and technology solutions to build the Farfetch brand in China. The deal is part of a major luxury push by JD.com, which is China’s second largest ecommerce site after Alibaba.

Read more at The Drum 

 
Google stops scanning email

Google will stop scanning the emails of Gmail users to deliver targeted ads 

Google will stop scanning the emails of Gmail users to deliver targeted ads which will bring the consumer version of Gmail which has around 1.2billion users in line with the business offering G Suite which has 3m users. G suite doesn’t scan user’s emails and Google will follow suit later in the year with the free consumer Gmail service.

Read more at Mobile Marketing Magazine 

 
Accountancy software blamed for cyber-attack

The global cyber-attack that happened last week and affected companies around the world could have been started with corrupted updates on a piece of accountancy software. 

The global cyber-attack that happened last week and affected companies around the world could have been started with corrupted updates on a piece of accountancy software. Fingers are pointing to a piece of Ukrainian tax-filing software, MEDoc, as the source of the infection, although the company has denied it. Malware generally infiltrates networks through email attachments that users click on in error.

Read more at BBC

 
 
 
Parliament cyber-attack

Last week’s cyber-attack at parliament saw up to 90 email accounts compromised. Although fewer than 1% of the 9,000 users of the IT system were impacted by the hacking. 

The hack prompted officials to disable remote access to the emails of MPs, as a safeguard, the attack was a result of “weak passwords” and an investigation is under way to determine whether any data has been lost. The incident come just weeks after the 48 NHS trusts were hit by a cyber-attack.

Read more at BBC
Summer Events

Ecommerce Club Working Lunch London: AR Customer Buying Experiences – 12th July


Ecommerce Club Working Lunch London: Effectively Managing Customer Data – 20th July

 

Ecommerce Club Summer BBQ - 15th August
Lifecycle

Lifecycle brings together an amazing community of over two hundred ecommerce marketers to learn about the latest in customer retention from the most innovative brands in the industry. to register use discount code "ecommerceclub" at http://lifecycle.ometria.com/2017/
Summer Events

Ecommerce Club Working Lunch London: AR Customer Buying Experiences – 12th July


Ecommerce Club Working Lunch London: Effectively Managing Customer Data – 20th July

 

Ecommerce Club Summer BBQ - 15th August
Lifecycle