Mixing Digital: Events and News Round-up
 |
Hi Stephen Fry gives warning for the web at the Hay Festival and a social media campaign by Walkers was hijacked by pranksters on Twitter plus a survey finds the UK and France are leading Europe in harnessing audience data for digital ad campaigns and the successful delivery of digital advertising campaigns.
Just a few events to promote this week but pretty darn good ones! The Europas Conference & Awards is a "must attend"
Tuesday June 13th, London
Event Overview: Instead of thousands of people at a huge tech conference, think of a great summer event with just over 1,000 of the most interesting people you could hope to meet, and a fantastic party and celebration of the European startup scene in the evening! • No secret VIP rooms, so you get to MEET the Speakers • A Founders-only, VIP ticket (PathFounders) for fund-raising and networking • Key Founders and investors speaking or attending • Expert speeches, discussions, and Q&A • Intimate “breakout” sessions with key players on vertical topics • The opportunity to meet almost everyone in those small groups • Journalists from major tech titles, newspapers and broadcasters • A stunning awards dinner and party for the hottest startups and investors • All on one day to maximise your time in London • More interacting and making contacts! As a special offer if you want to bring a friend of colleague use this “2 tickets for the price of one” offer: Go to https://theeuropas.com/tickets/ and click on a ticket category then go through to the Universe ticket platform and when you select a ticket option, input the access key: MIKE2FOR1 IMRG Peak Connect – discover the latest insight into Black Friday
Thursday 15th June, London
Event overview: The Christmas peak period keeps evolving – what’s going to happen in 2017? At Peak Connect this year IMRG will be publishing a report (supported by Salmon) covering their latest research, insight and thinking on what may happen during the Christmas peak 2017. We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind. Hear from Hotter Shoes, New Look, Tateossian, Prodirect, No Ordinary Suit and Tam Beauty. Register here
Ecommerce Club: Royal & Awesome Growth Story, Branding, Facebook and Amazon
Wednesday 28th June, Manchester
Event Overview: Graeme Smeaton, Founder of Royal & Awesome the spectacular golf clothing brand, will be telling you their growth story, which has delivered 5 years of consecutive +50% growth, seven figure annual revenue and six figure profits. He will be showcasing how getting the proposition right using Facebook Advertising and Amazon retail have helped make this enormous growth happen and how it has turned Royal & Awesome into a successful business. Register here See you soon. Charlie
Director
Mixing Digital & Ecommerce Club
|
|
A highlight of the Global E-commerce Summit is its annual Awards, where e-commerce eco-system professionals join together to recognize and celebrate the efforts of outstanding brands and retailers. This year, brands and retailers from across Europe and the rest of the globe vie for honors in twocategories: European E-commerce Entrepreneurial Awards and Global E-commerce Awards. But who will take home the coveted trophies? Here’s the nominee short list for each category. Record number European E-commerce Entrepreneurial Award nominees National associations, organizations and publications put forward a record number 14 nominees from large corporations to small business enterprises in bid for the 2017 European E-commerce Entrepreneurial Awards. The objectives of this award, to promote innovation and encourage entrepreneurship by putting the most industrious, groundbreaking, and clever operations from the European Community in the spotlight to create European role models that empower future generations. This year’s national winners and European E-commerce Entrepreneurial Award nominees include: Belgium La Redoute – www.laredoute.be Czech ZOOT – www.ZOOT.cz Denmark Winefamly – www.winefamly.dk France Showroomprive.com – www.showroomprive.com Finland Chabla – www.chabla.me Greece Tripsta – www.tripsta.com Hungary Lumenet – www.lumenet.hu Italy Martha’s Cottage – www.marthascottage.com/it/ Ireland Carrolls Irish Gifts – www.carrollsirishgifts.com Luxembourg Annora – www.anorra.com The Netherlands Zamro – www.Zamro.nl Portugal UNIPLACES – www.uniplaces.com Spain Ticketbis – www.ticketbis.es Switzerland Old Captain Co. – www.oldcaptainco.com New this year, the Global E-commerce Award As technology and consumer expectations continue to blur online, offline, and country boundaries, the focus shifts from channel excellence to the delivery of goods and experiences how, where, and when consumers demand. Rather than focus on channel segments, the Global E-commerce Awards honor nimble brands and retailers who keep themselves open to opportunities that better service consumer (and staff) needs through the convergence of channels. “We are happy to have a very strong list of leading online and omnichannel retailers in our top 5 this year, with representation across retail categories and geographies,” says Peter Burggraaff, BCG Associate Director and Coordinator of this year’s Global E-commerce Award Jury. The five nominees for the 2017 Global E-commerce Award include: Big Basket: https://www.bigbasket.com Bolia: https://www.bolia.com/ Chiquelle: https://www.chiquelle.com IKEA: http://www.ikea.com Marks & Spencer: http://www.marksandspencer.com/ GES audience decides this year’s winners During the Global E-commerce Summit in Barcelona on Tuesday 13 June 2017, jury panelists will convene to identify top three contenders in each award category. Finalists for each award will then head to the Feature Stage at the end of the day, where they’ll have the attention and face the scrutiny of the Global E-commerce Summit (GES) general audience. In just 2 minutes, finalists will need to present their honed elevator pitch before fielding questions – this time from GES attendees. And it’s the GES general audience who’ll vote for which finalists takes home the Gold, Silver or Bronze awards at the Global E-commerce Summit this year. Come celebrate e-commerce and its entrepreneurial spirit with fellow e-commerce eco-system professionals. Join Ecommerce Europe as they announce both European E-commerce Entrepreneurial and Global E-commerce award winners at the Global E-commerce Summit on Tuesday 13 June, at the Fairmont Rey Juan Carlos I in Barcelona. Visit Global E-commerce Summit for more information about the event. Read more at Global Ecommerce Summit
|
|
Amazon’s retail omniscience has quickened pace with the online platform looking to add to its books, entertainment and consumer products by introducing the pharmaceuticals sector. Drawn to the sector by the prospect of winning a significant slice of the prescriptions industry, valued at $300bn in the US in 2015, Amazon hopes it will be just what they need to maintain growth momentum going forward.
|
|
PepsiCo’s crisp brand Walkers have had yet another PR nightmare, when the manufacturer saw its Champions League Twitter campaign hijacked within hours of its launch. The campaign, which was giving fans the chance to win tickets to the Champions League final in Cardiff, had asked Twitter users to respond to a Tweet from the Walkers Crisps account by adding a selfie and the #WalkersWave hashtag. The selfie was then incorporated into a personalised video, featuring the face of Walkers Gary Lineker, and then automatically tweeted out. Of course, this backfired as twitter users began sending photos of infamous serial killers and disgraced celebrities, including Fred West, Rolf Harris, Jimmy Saville, and many more. Walkers was forced to pull the campaign from Twitter and delete the undesirable replies that it received.
|
|
Manufacturer Nestle has been working with media agency Zenith and Mozoo, to promote the relaunch of its Clusters cereal range using the Out-Roll format created by Mozoo, which offers 100 per cent viewability. Nestle and Zenith aimed to reach 25 to 34 year olds with a non-invasive mobile campaign. Zenith says it has been able to achieve high brand engagement, while respecting the user experience. The campaign, which launched at the start of May, also includes a TV, online video, and Facebook campaign.
Stephen Fry’s warning for the web, Hay Festival 2017
Stephen Fry has issued a stark warning at the Hay festival in Powys to prepare for the future of the internet. He criticised the “technophobes”, including politicians, who he said had been much too slow in reacting to new technologies including artificial intelligence.
Stephen Fry has issued a stark warning at the Hay festival in Powys to prepare for the future of the internet. He criticised the “technophobes”, including politicians, who he said had been much too slow in reacting to new technologies including artificial intelligence. Steven Fry was delivering one of the Festival’s Reformations lectures – one of a series of special lectures inspired by the 500th anniversary of Martin Luther’s Protestant reformation. While it’s hard to calculate the cascade upon cascade of new developments and their positive effects, we already know the dire consequences and frightening scenarios that threaten to engulf us, Science fiction writers and dystopians have already laid out the nightmarish consequences, he added.
|
|
UK and France are leading Europe in harnessing audience data for digital ad campaigns and the successful delivery of digital advertising campaigns. The findings were included in a survey of seven key markets that included Germany, Spain, Italy, Poland, Denmark, France and the UK and was conducted by ExchangeWire and Xaxis. It found that a lack of quality data was the single biggest barrier, with 43% of media professionals blaming bad data for a lack of campaign planning and audience engagement. The UK and France scored 80% for satisfaction rates for sourcing demographic, behavioural and geo-location audience data and over 65% satisfaction for CRM, survey and financial scoring data, other continental markets performed less well.
|
|
|
|
|
Global E-commerce Summit Barcelona
Taking place on 20 - 22 June, 2017 at the Queen Elizabeth II Conference Centre, London, eTail Europe is where European eCommerce innovators come to grow their businesses. Enjoy three days of learning and networking in an interactive format that promotes discussion and takeaways you can implement as soon as you’re back in the office – and make sure you have fun doing it! 1000+ attendees. 700 retailers and brands. That’s eTail Europe. Download the agenda and to learn more Visit
|
|
The Global E-commerce Summit launches its newly revamped Global E-commerce Award with a call for nominations of brands and retailers that provide seamless consumer experiences across both digital and physical store environments. One of the strengths of the Global E-commerce Summit (GES) is the ability to showcase the achievements and innovations of trailblazing attendees who inspire, motivate and push the boundaries of B2C commerce beyond the status quo. This year, GES will celebrate attending brands and retailers with a revamped Global E-commerce Award. Celebrate your success, and be recognized as a trailblazer by your peers in the B2C brand & retailer community! Nominate a favourite brand or retailer that raises the bar for e-commerce, creates a new standard or innovatively exploits technology to provide seamless consumer experiences across both digital and physical store environments. Remember, FIVE finalists will be invited to join us in Barcelona (GES2017 registration, flights, and hotel accommodations included). Find out more about the Global E-commerce Award at http://e-commercesummit.com/global-e-commerce-awards/ and submit your nomination online at http://ow.ly/enTJ30aEuuE
|
|
Lifecycle brings together an amazing community of over two hundred ecommerce marketers to learn about the latest in customer retention from the most innovative brands in the industry. to register use discount code "ecommerceclub" at http://lifecycle.ometria.com/2017/
ASEAN E-commerce Logistics and Delivery is a key strategic event taking place on 4th July in Singapore which will delve into the biggest trends affecting the industry such as cross-border, last mile delivery, and the retailer/platform relationship. By defining key strategies for success and outlining the way upcoming trends will impact e-commerce; this conference will allow industry players to better understand how to make the changes necessary for the future. For the most up-to-date programme and speaker line-up, or to register please visit http://www.marketforce.eu.com/aseanecommerce. Your unique discount code is TEK01EC where readers can get a 15% discount on the price when the code is applied.
|
|
The Christmas Peak period keeps evolving - what's going on in 2017? At our Peak Connect this year – 15 Jun 2017 (London, W1G 9DT) – we’ll be publishing a report (supported by Salmon) covering our latest research, insight and thinking on what may happen during the Christmas peak 2017. We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind. IMRG Peak Connect– is a full-day conference completely dedicated to Christmas peak trading. Through a series of retailer keynotes, case studies and expert analysis this conference will help you build a strategy for securing your share of spend during the busiest time of year. Themes include: - Black Friday as retail exception
- Coping with the pressure
- The changing customer
- Understanding what works for you
- Standing out from the crowd
Register now to ensure you are fully equipped to succeed during this critical period of trading.
|
|
|
|
|
|
