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Mixing Digital: Events and News Round-up

 Hi

 

Stephen Fry gives warning for the web at the Hay Festival and a social media campaign by Walkers was hijacked by pranksters on Twitter plus a survey finds the UK and France are leading Europe in harnessing audience data for digital ad campaigns and the successful delivery of digital advertising campaigns.

 
Just a few events to promote this week but pretty darn good ones!

 

The Europas Conference & Awards is a "must attend"
Tuesday June 13th, London
Event Overview: Instead of thousands of people at a huge tech conference, think of a great summer event with just over 1,000 of the most interesting people you could hope to meet, and a fantastic party and celebration of the European startup scene in the evening!  • No secret VIP rooms, so you get to MEET the Speakers • A Founders-only, VIP ticket (PathFounders) for fund-raising and networking • Key Founders and investors speaking or attending • Expert speeches, discussions, and Q&A • Intimate “breakout” sessions with key players on vertical topics • The opportunity to meet almost everyone in those small groups • Journalists from major tech titles, newspapers and broadcasters • A stunning awards dinner and party for the hottest startups and investors • All on one day to maximise your time in London • More interacting and making contacts! As a special offer if you want to bring a friend of colleague use this “2 tickets for the price of one” offer: Go to https://theeuropas.com/tickets/  and click on a ticket category then go through to the Universe ticket platform and when you select a ticket option, input the access key: MIKE2FOR1 

 

IMRG Peak Connect – discover the latest insight into Black Friday 
Thursday 15th June, London
Event overview: The Christmas peak period keeps evolving – what’s going to happen in 2017? At Peak Connect this year IMRG will be publishing a report (supported by Salmon) covering their latest research, insight and thinking on what may happen during the Christmas peak 2017. We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind. Hear from Hotter Shoes, New Look, Tateossian, Prodirect, No Ordinary Suit and Tam Beauty. Register here

Ecommerce Club: Royal & Awesome Growth Story, Branding, Facebook and Amazon
Wednesday 28th June, Manchester
Event Overview:
 Graeme Smeaton, Founder of Royal & Awesome the spectacular golf clothing brand, will be telling you their growth story, which has delivered 5 years of consecutive +50% growth, seven figure annual revenue and six figure profits. He will be showcasing how getting the proposition right using Facebook Advertising and Amazon retail have helped make this enormous growth happen and how it has turned Royal & Awesome into a successful business. Register here

  

See you soon.

Charlie
Director
Mixing Digital & Ecommerce Club


Top nominees unveiled for the 2017 Global E-commerce Summit Awards

Amazon looks to lucrative pharmaceuticals sector

Social Media campaign by Walkers hijacked by pranksters

Nestle Relaunches Clusters Cereal with Zenith and Mozoo

Stephen Fry’s warning for the web, Hay Festival 2017

 
UK and France lead Europe in harnessing audience data

 
Global E-commerce Summit Barcelona

Taking place on 20 - 22 June, 2017 at the  Queen Elizabeth II Conference Centre, London, eTail Europe is where European eCommerce innovators come to grow their businesses. Enjoy three days of learning and networking in an interactive format that promotes discussion and takeaways you can implement as soon as you’re back in the office – and make sure you have fun doing it!

1000+ attendees. 700 retailers and brands. That’s eTail Europe.

Download the agenda and to learn more Visit 

 

The Global E-commerce Summit launches its newly revamped Global E-commerce Award with a call for nominations of brands and retailers that provide seamless consumer experiences across both digital and physical store environments. One of the strengths of the Global E-commerce Summit (GES) is the ability to showcase the achievements and innovations of trailblazing attendees who inspire, motivate and push the boundaries of B2C commerce beyond the status quo. This year, GES will celebrate attending brands and retailers with a revamped Global E-commerce Award. Celebrate your success, and be recognized as a trailblazer by your peers in the B2C brand & retailer community! Nominate a favourite brand or retailer that raises the bar for e-commerce, creates a new standard or innovatively exploits technology to provide seamless consumer experiences across both digital and physical store environments. Remember, FIVE finalists will be invited to join us in Barcelona (GES2017 registration, flights, and hotel accommodations included). Find out more about the Global E-commerce Award at http://e-commercesummit.com/global-e-commerce-awards/ and submit your nomination online at http://ow.ly/enTJ30aEuuE

Lifecycle brings together an amazing community of over two hundred ecommerce marketers to learn about the latest in customer retention from the most innovative brands in the industry. to register use discount code "ecommerceclub" at http://lifecycle.ometria.com/2017/

ASEAN E-commerce Logistics and Delivery is a key strategic event taking place on 4th July in Singapore which will delve into the biggest trends affecting the industry such as cross-border, last mile delivery, and the retailer/platform relationship.

By defining key strategies for success and outlining the way upcoming trends will impact e-commerce; this conference will allow industry players to better understand how to make the changes necessary for the future. 

For the most up-to-date programme and speaker line-up, or to register please visit http://www.marketforce.eu.com/aseanecommerceYour unique discount code is TEK01EC where readers can get a 15% discount on the price when the code is applied.

The Christmas Peak period keeps evolving - what's going on in 2017?

 At our Peak Connect this year – 15 Jun 2017 (London, W1G 9DT) – we’ll be publishing a report (supported by Salmon) covering our latest research, insight and thinking on what may happen during the Christmas peak 2017.

We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind.

IMRG Peak Connect– is a full-day conference completely dedicated to Christmas peak trading. Through a series of retailer keynotes, case studies and expert analysis this conference will help you build a strategy for securing your share of spend during the busiest time of year.

Themes include:

  • Black Friday as retail exception
  • Coping with the pressure
  • The changing customer
  • Understanding what works for you
  • Standing out from the crowd

Register now to ensure you are fully equipped to succeed during this critical period of trading.

 

Selected Events June & July


June


IMRG Peak Connect - 15th June


Future Stores 2017 - May 31 -  1st June


The Global E-commerce Summit – June 12th –  June 14th


eTail Europe: The conference for eComerce & Omnichannel Innovators - June 20th - 22nd


Digital Travel Summit – June 27th – June 28th

 

Ecommerce Club Lunch: Royal & Awesome Growth Story: Branding, FacebookEcommerce Club Lunch: Royal & Awesome Growth Story: Branding, Facebook and Amazon - June 28th



Global E-commerce Summit Barcelona
eTail Europe 2017
Nominations open for the Global E-commerce Award
Lifecycle
ASEAN E-commerce Logistics and Delivery
IMRG Peak Connect – discover our latest insight into Black Friday