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We Can't Wait forThese Events!

We are happy to announce that subscriptions for the Retail VIP Roundtable: Engaging today’s Connected Retail Customer through Automated Advertising are open! Also, don't miss our first Internet Leaders Dinner of 2015, this time with PetsPyjamas.com. Please find below all the details and book your places.

Retail VIP Roundtable: Engaging today’s Connected Retail Customer through Automated Advertising

At this event, kindly hosted by FaR Partners and MediaMath, you will learn how you can effectively leverage automated trading for engaging today’s connected retail customer.

Date: Wednesday 18th March
Time: 2.00pm-5.45pm
Venue: The Century Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ
Register to attend

Drawing on the insights from FaR and MediaMath's market wide survey of key agency advertiser budget holders you will learn…

•    The agencies view of how the retail sector is currently setup to effectively acquire new customers via digital media channels
•    How to benchmark the key digital media channels the retail sector prioritises when engaging today’s connected retail customer
•    The core requirements retailers need to establish to perform effectively in the automated market

Plus you will get the opportunity to network with like-minded professionals within the retail sector, as well as enjoy some bubbly and canapés.

Please note- This event is for retail and ecommerce professionals only.

Internet Leaders Dinner with PetsPyjamas: more than just a Website!

On Thursday 26th February our first Internet Leaders Dinner of 2015 takes place with PetsPyjamas. At this dinner the CEO of PetsPyjamas, Gracia Amico, will talk to us about the importance of truly understanding your customers and creating a shopping experience that (over) delivers on their needs. She will explain the approach PetsPyjamas have taken to achieve this, covering various channels of the business with emphasis on the ability to book pet friendly breaks. PetsPyjamas is the ultimate shopping destination for pet owners. They recently won the 2014 Retail Week Award for customer services initiatives, so it’ll be an insightful evening on how this brand has and will innovate. Register now  to secure your place at the dinner for just £99 including a 3-course dinner and unlimited drinks.

Date: Thursday 26th February
Time: 6.30pm to 10pm
Venue: Pescatori, 57 Charlotte Street, London, W1T4PD
To register click here
Guest List Includes: Havas Group, Spark Ecommerce Group, ATTRAQT, AWA Digital, Inchcape UK and more

If you have any questions please don't hesitate to get in touch with us following @Mixingdigital on Twitter or emailing hello@mixingdigital.com



We look forward to seeing you soon

 

Take care

Miss Charlie Lines
Director and Co-founder
Mixing Digital
YouTube to Launch Kids app
A new kids app was launched by YouTube yesterday in a bid to make YouTube safer for children to use. YouTube Kids will have parental controls and restrictions on who is able to upload content.
A new kids app was launched by YouTube yesterday in a bid to make YouTube safer for children to use. YouTube Kids will have parental controls and restrictions on who is able to upload content. The app will run apart from the main YouTube service and initially it will only be available in the US and is thought that it will be rolled-out in the UK later.  The parental controls are to include the functionality to limit the amount of time children can spend watching videos, along with a tool allowing the search function to be switched off. YouTube Kids will have channels and playlists organised into four categories: Shows, Music, Learning and Explore. Users will also be able to search for individual topics. The app will be free, but only available on Google's Android devices currently. The move has been welcomed by the NSPCC child protection charity.
Mobile Payment on the Cards for Shell
The oil company Shell are well on their way to making mobile customer payments a realistic option for consumers and have recently announced a partnership with PayPal which will soon bring mobile payment solutions to petrol stations all over the UK later this year.
The oil company Shell are well on their way to making mobile customer payments a realistic option for consumers and have recently announced a partnership with PayPal which will soon bring mobile payment solutions to petrol stations all over the UK later this year. Both companies hope that the partnership will bring more convenience and accessibility to customers, who will soon be able to pay for fuel via an app on their smartphone or tablet device. Shell hopes the app will be introduced at the vast majority of its 1,000 service stations across the country.
Malicious app to track Android phones through battery use was created
Android phones can be tracked without using their GPS or wi-fi data by studying their power use over time, a study has found.
Android phones can be tracked without using their GPS or wi-fi data by studying their power use over time, a study has found. A smartphone in fact uses more power the further away it is from a cellular base and the more obstacles are in its way as it reaches for a signal. Additional power use by other activities could be factored out with algorithms, the researchers found. A malicious app designed to collect data about power consumption was created. This app has neither permission to access the GPS nor other location providers but has permission to access network connectivity and power data.
Digital Media Startegies (9th-11th March)

Digital Media Strategies takes place 9 – 11 March 2015 at Kings Place, London. It brings together a global audience of over 400 CEOs and senior leaders from news, magazine, broadcast, B2B, STM and digital pureplay media businesses. Over three days of case studies, analysis, workshops, training, round table discussions and tailored networking opportunities, it focuses on the key strategic challenges behind developing a profitable and sustainable media business in a digital world. For more details please click here.
Get a Brand Review by Phenotype Digital Review

We take a hands on, human led approach, which sets us apart from highly automated software generated reports. We review all aspects of your brands online presence. Taking a team-based approach to researching, testing and documenting our findings. 

We believe that the best digital reviews are carried out by impartial individuals who are experienced brand guardians, web designers and developers.

We create an online report: http://www.digitalbrandreview.uk/project/sample-report-acme/. We also offer a face-to-face meeting to go over our findings in more detail and make any recommendations. 

To find out more give me a call on 07932 820764 or email sally@phenotype.net
February and March Events
The Category Conference (24th February)

Internet Leaders Dinner with PetsPyjamas: More than just a Website  (26th February)

Technology for Marketing and Advertising (25th february)

The Winning Digital Marketing Financial Services Conference (3rd March)

BIMA Thirstday Kent (5th march)

Digital Media Startegies (9th-11th March)

Retail Week Awards (12th March)

The Winning Audiences In Leisure, Arts, Entertainment & Attractions Conference (18th March)

Digital Cream London (25th March)

CXEDGE (26th March)

BIMA Thirstaday London (26th March)
Featured Events & Offers
Digital Media Startegies (9th-11th March)
Get a Brand Review by Phenotype Digital Review
February and March Events
The Category Conference (24th February)

Internet Leaders Dinner with PetsPyjamas: More than just a Website  (26th February)

Technology for Marketing and Advertising (25th february)

The Winning Digital Marketing Financial Services Conference (3rd March)

BIMA Thirstday Kent (5th march)

Digital Media Startegies (9th-11th March)

Retail Week Awards (12th March)

The Winning Audiences In Leisure, Arts, Entertainment & Attractions Conference (18th March)

Digital Cream London (25th March)

CXEDGE (26th March)

BIMA Thirstaday London (26th March)
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