Printer Friendly Page
February 2016

Good morning, in this chilly February the Ecommerce Club will be in London, Glasgow and Dublin to keep you warm and inspired. Here is our busy programme:

On Thursday 4th February you will find the Ecommerce Club in Glasgow for the Ecommerce Club Working Lunch Glasgow: E-Marketplaces for another informative lunch with our founding partners at the Scottish Enterprise head office. 

At this lunch you will be able to network, share learning's and discuss issues with your retail and ecommerce peers, you will hear from industry experts Justine King from Opsh and Alex Ogilvie from Seller Dynamics about E-Marketplaces and how to use them to their best effect. Please register here.

Come and join us at the Ecommerce Club Dublin: Peak Trading Workshop taking place at Bang restaurant on Thursday 11th February from 16:00 - 18:30 over 
afternoon tea. This event will provide you with the opportunity to review the impact of last season's peak trading events (from Black Friday to the January sales), as well trends we should expect to see in 2016. Together with your peers, you'll run through scenario planning for peak trading, exploring challenges, obstacles and benefits, followed by an in-depth discussion of how to make the most of the opportunities on offer for the coming year. Please register here


The Ecommerce Club will be back in London on Thursday 25th February with 
Ecommerce Club Working Lunch: In 2016 it’s all about the customer The event will be taking place at ATTRAQT’s base in the heart of London on the 35th floor of the Heron Tower with a buffet lunch from Le Pain Quotidien. You will hear from ecommerce expert Chloë Thomas who across her career has seen many businesses that have struggled to get to grips with ecommerce. In response, she crafted the “eCommerce MasterPlan” to help companies plan, develop and grow a successful ecommerce business, whilst avoiding the potential pitfalls along the way. Please register here.


We would also like to extend an invitation to retailers, B2B and B2C brands to attend Salmon’s Commerce 2020: Helping to Shape your Digital Strategy which takes place on Tuesday 23rd February at the fabulous 30 Euston Square, London, NW1 2FB from 9.30am until 2pm, with lunch provided.
At this morning event, receive expert tips on how to develop and shape your digital strategy with industry-leading analysis and practical insight on a number of key topics: from the role of digital technology in driving growth for your business and what key trends will impact digital commerce by 2020. We will also look at how successful businesses are planning for a digital future and the latest pioneering technology and their impact on your sector such as, wearables, with a chance to take an up-close look. You will hear from a great line-up of speakers including: David Rowan, Editor-in-Chief, Wired – Neil Stewart, CEO, Salmon – Martin Gill, Principle Analyst, Forrester Research – Simon Forster, Executive Director, Selfridges.
Find out more or register here


Join us at the Transforming Data-Driven Marketing Seminar taking place on Wednesday 23rd March.2016 will see continued advances in how advertisers work with data. From targeting consumers, to creative design, and even how information is measured, advertisers are learning more about the data available to them and how to manipulate it.  This seminar will explore the ways in which advertisers can align their marketing through the use of data, and the importance of consumer intent. Plus, we will address potential concerns and stumbling blocks we all face in regards to new regulations around privacy. (This event is for members of the marketing and management teams of brands) For more information about the event and to book your delegate places please click here


We look forward to seeing you soon 

All the best

Miss Charlie Lines
Director and Co-founder
Mixing Digital


Why should we care about twitter #debates?
There has been a lot of speculation recently about Twitter, and which company might be looking to purchase it following its recent poor share performance.

There has been a lot of speculation recently about Twitter, and which company might be looking to purchase it following its recent poor share performance.

There is probably no more powerful source of real-time information and free speech (for better or worse) but that doesn’t mean that its easy to make money from.

There’s an increasing amount of discussion about twitter #debates. Is this something that we really need? One of the key questions is whether or not this is simply another tech-app that afficiandos enjoy, or is it a potentially revolutionary tool for connecting people and building a wider dialogue on key issues?

Of course the opportunity for wider conversation is of critical interest today, with intense coverage of the Presidential debates allowing citizens to have their say in an immediate way. More importantly, it’s not one room in a local area but a platform that extends far beyond geographical limitations.

This real time information underpins a completely different relationship between politicians and citizens. Google has even jumped on the bandwagon, offering live updates and information cards as part of a deal with Fox News.

Twitter is understood to be considering expansion of the maximum size of a tweet to as much as 10,000 characters, and the service also has its own card-style expanded tweets that can include excerpts from blog posts, as well as photos and videos. But Google’s new feature involves far more real estate than Twitter can currently offer.

The search giant is also adding some other features for the debate including real-time information from Google Trends showing which candidate is being searched for the most. And Google will be embedding poll questions in its search results as well, the results of which will be covered by Fox News after the debate is over.

But even though Google can offer more real estate, does it offer a better form of interaction? It seems clear that there is a shift in political engagement to a more interactive and immediate involvement. We do business on twitter, we discuss racism issues and gossip about the latest celebrity mishap. 

The question is whether anything can move beyond the screen. Is this real? We discuss in  more detail, but miles away from each other and always at the risk of attracting trolls? Are we looking only for a validation of our personal opinion or are we actually aiming for a debate and to learn?

The truth is that maybe we don’t yet know, and only by engaging more closely can we find a way through and see if it does make a difference. Next week we’re going to be exploring whether we can help our members communicate better with each other on topics that matter to them. In the #eclubdebate, we’re trying to prepare a topic and handle millions of gigabytes of information. Join us on Tuesday 9th at noon and let’s see if this is an evolution, a revolution or just another step in the journey towards growing our business.
 
eTail West 2016 Conference






Future Events


Ecommerce Club Working Lunch in Glasgow: E-Marketplaces (4th February)


#eclubdebate @EcommClub (9th February)


Ecommerce Club Dublin
: Peak Trading(11th February)



IMRG Fashion Connect Conference (12th February)


eTail West 2016 Conference (22nd -25th February)


Ecommerce Club Working Lunch: In 2016 it’s all about the customer (25th February)


Millenial2020 (13th-14th April)


eTail West 2016 Conference





Email Software by Newsweaver