Don't miss our events this Spring - you will have the chance to hear from A-list speakers and to network with other professionals at our Ecommerce Club events and at the SheerLuxe Ecommerce Conference. You still have time to get a train to Birmigham and attend the IRX Expo, taking place today and tomorrow, to book your place for the Digital Marketing Show Mid-Term. Please find below all the details and book your places.
Ecommerce Club Working Lunch: Tribes of Behaviour and Ecommerce Interaction: A Single Customer View
After the great success of last month's Ecommerce Club inaugural event, we are proud to announce the second Ecommerce Club Working Lunch: Tribes of Behaviour, kindly hosted by Oban Digital and supported by Summit.
When it comes to online behaviour what insights do you need to make and inform digital strategy? It’s always assumed that consumer behaviour is tied to the cultural roots of their home market. But are there similarities or differences in a culture of a brand’s audience? In this session Oban looks at how a consumer’s cultural identity could be formed of a brand’s culture, as well as external and internal factors. We look at a range of areas including: segmentation, market behaviours and personalisation.
Date: Wednesday 15th April
Venue: Kettner's Soho, 29 Romilly Street, Soho, London, W1D 5HP
Timings: 12.30pm to 3pm
Guests Includes: Oasis, Argos, The Trainline, Eurostar, Made.com
If you are a retailer, please book your place here.
We are also organising our first half day event Ecommerce Interaction: A Single Customer View. Understanding your customers gives you a clear and accurate view of their behaviour, wants and needs across multiple channels. In the world of big data, automated marketing and omnichannel the single customer view comes into play. By gaining a Single Customer View you can win new customers and delight current ones with excellent service. But remember whilst the Single Customer View provides a vital insight what really matters is what you do with this insight. Experts will give you great advice and hints on how to achieve all your goals and set you on the right road to success, tasking you, in discussion with your peers, to decide on actionable outcomes.
Date: Tuesday 28th April
Venue: DSTRKT, 9 Rupert Street, London, W1D 6DG
Timings: 1pm to 6pm
If you are a retailer please register here.
SheerLuxe eCommerce Conference 2015: A Conversation with the Customer
Taking place in SW London at The Worx on Wednesday 13th & Thursday 14th May 2015. At this year's SheerLuxe eCommerce Conference, you will hear from a variety of speakers on how to create the best customer experience. Hear real-life case studies and learn takeaway tips on how to put your customer at the centre of everything, in order to create a deeper understanding of what your customers actually want and need from you. What can you do as a result? Produce the right campaigns and offers to keep them returning to your website, encourage them to write reviews and engage with your social media pages and much more... You will also receive strategic advice about how to align your organisations to achieve the best results to achieve this goal and tactical advice for success.
Speakers include: Rodial, Avenue 32 and OKA as well as industry names like Sarah Curran (founder of my-wardrobe.com), blogger Anna Hart, and B2B experts Rocket Fuel and Leapfrogg, to name a few.
Register here with the exclusive 30% OFF discount code SLMIXING30 for all Mixing Digital and Ecommerce Club readers
Stay in touch for further details and please remember to sign up for the Ecommerce Club membership and to follow @EcommClub and @Mixingdigital on Twitter. You can also join the conversation on the LinkedIn group The Ecommerce Club.
We look forward to seeing you soon
Take care
Miss Charlie Lines
Director and Co-founder
Mixing Digital
