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Mixing Digital: Events and News Round-up

Uber plays its part during the UK General Election by showing UK customers a link to the official voter registration page as they book their ride. Snapchat’s World Lenses, the 3D live filters that they introduced last month, have now become part of three new ad products that are rolling out on the platform. Contactless payment in retail is set to pass $1 Trillion by 2019

Events to add to your busy diaries this month!!

Brunch: Dyson & Crobox on optimising online performance
Tuesday 6^th June, London
Event overview: Most purchasing decisions are driven by our emotions deep inside our subconscious mind. How then do you influence that subconscious? We are proving that this unknown variable can be triggered by persuasion. Jenna Simons, Online Marketing at Dyson and Rodger Buyvoets, CEO of Crobox join us at today’s brunch at Gordon Ramsay's Heddon Street Kitchen and will offer thoughts, strategies and insights on how to maximise your CRO to set the scene for a roundtable discussion with other senior retail peers all over a very tasty brunch! Register here

IMRG Peak Connect – discover our latest insight into Black Friday
Thursday 15th June, London
Event overview: The Christmas peak period keeps evolving – what’s going to happen in 2017? At Peak Connect this year IMRG will be publishing a report (supported by Salmon) covering their latest research, insight and thinking on what may happen during the Christmas peak 2017. We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind. Themes include: Black Friday as retail exception - Coping with the pressure - The changing customer - Understanding what works for you - Standing out from the crowd Register here

Ecommerce Club: Royal & Awesome Growth Story, Branding, Facebook and Amazon
Wednesday 28th June, Manchester
Event Overview: Graeme Smeaton, Founder of Royal & Awesome the spectacular golf clothing brand, will be telling you the growth story of the company, which has delivered 5 years of consecutive +50% growth, seven figure annual revenue and six figure profits. He will be showcasing how getting the proposition right using Facebook Advertising and Amazon retail have helped make this enormous growth happen and how it has turned Royal & Awesome into a successful business. We only have 30 places available so please book in early if you would like to attend. Register here

Ecommerce Club Manchester Summer Party
Thursday July 6^th, Manchester
Event Overview: Neil McKay, Founder and CEO and Abi Hough, Device Experience Director of Endless Gain, specialist in increasing sales and profits for ecommerce brands, will be sharing their current research on the pain of buying and show us how to recoup 100m in lost revenue. Join us for an afternoon of insight and fun to celebrate summer with drinks, nibbles and a bit of dancing if the mood takes you, courtesy of DJ Shine. Register here

We look forward to seeing you soon.

Charlie

Director

Mixing Digital & Ecommerce Club

Many Brits not interested in a Disconnected Shopping Experience

Even though retailers capture customer data through online channels, many are still missing the mark when it comes to providing a personalised shopping experience for customers

Even though retailers capture customer data through online channels, many are still missing the mark when it comes to providing a personalised shopping experience for customers. In a study by app network MuleSoft it shows nearly 61 per cent of UK consumers would consider changing retailers due to a disconnected shopping experience and 53 per cent of UK consumers believe retailers provide a disconnected experience across online and in-store channels. Furthermore, almost 63 per cent of UK consumers believe it is unacceptable for retailers to show inaccurate information regarding what items they have in stock when they are shopping either online or in-store.

Read more at Netimperative

Tesco Shoppers try Guinness VR Tasting Experience

Guinness will start to pull virtual pints at Tesco stores nationwide in part of the brewer’s latest campaign to introduce its latest line of beers to consumers across the UK.

Guinness will start to pull virtual pints at Tesco stores nationwide in part of the brewer’s latest campaign to introduce its latest line of beers to consumers across the UK. Guinness has crafted an immersive 360-degree video to transport each drinker into a world of ‘colours, shapes and sound’ which they claim is ‘scientifically proven’ to enhance flavours. Imparting a degree of academic repute to proceedings is professor Charles Spence, a food and flavour scientist at Oxford University, drafted in to oversee that the colours, textures, movements and sounds are attuned to the specific flavour of each beer. The Virtual Reality tasting experience will take place in selected Tesco stores from this month.

Read more at BBC

McDonald’s Pulls Child Bereavement Ad

McDonald’s has chosen to pull the controversial video ad after a huge social media backlash and one charity accusing them of exploiting child bereavement.

McDonald’s has chosen to pull the controversial video ad after a huge social media backlash and one charity accusing them of exploiting child bereavement. The ad went live on May 12th on social media and UK TV in which it showed a boy talking with his mother about his dead father and asking what they had in common. They can then be seen sitting in one of fast-food giant’s restaurants where she tells him they shared a love of the same burger, a Filet-o-Fish, saying: “That was your dad’s favourite too.” There was a massive backlash on social media with people accusing the chain of exploiting the emotions of children who’ve lost parents. The bereavement charity Grief Encounter said it had received many calls from parents of bereaved children saying it had upset them.

Read more at Netimperative

Uber plays its part during the UK General Election

During the general election Uber will play its part by showing UK customers a link to the official voter registration page for three days from Friday as they book their ride.

During the general election Uber will play its part by showing UK customers a link to the official voter registration page for three days from Friday as they book their ride. Uber’s brand extension is being spearheaded by Bite the Ballot (BTB) a group looking to bolster political engagement amongst young people by ‘hijacking’ digital platforms with which they are more accustomed. The intervention is aimed at increasing the numbers of young people on the electoral roll with the message ‘not to be a passenger’ in the election campaign but instead get in the driving seat. As part of this campaign BTB took over Twitter’s UK account on Monday in a publicity blitz geared toward encouraging registrations before the window shut.

Read more at the Drum

Selected Events June & July

June

IMRG Peak Connect - 15th June

Future Stores 2017 - May 31 - 1st June

The Global E-commerce Summit – June 12^th – June 14^th

Digital Travel Summit – June 27^th – June 28th

July

Ecommerce Club Manchester: Summer Party - 6th July

Global E-commerce Summit Barcelona

eTail Europe 2017

Taking place on 20 - 22 June, 2017 at the Queen Elizabeth II Conference Centre, London, eTail Europe is where European eCommerce innovators come to grow their businesses. Enjoy three days of learning and networking in an interactive format that promotes discussion and takeaways you can implement as soon as you’re back in the office – and make sure you have fun doing it!

1000+ attendees. 700 retailers and brands. That’s eTail Europe.

Download the agenda and to learn more Visit

eCommerce Worldwide Cross-Border Summit

eCommerce Worldwide Cross-Border Summit takes place on Wednesday 24^th May 2017 at London ExCeL. We take a look at what challenges Revolve and The Hut Group have overcome when launching in emerging markets? How did Lovehoney approach new markets in the US and Australia? What can you learn from La Redoute’s CEO, Michael Truluck, about cross-border trading? These are the kind of discoveries you’ll make at this year’s eCommerce Worldwide Cross-Border Summit, 24^th May in London ExCeL (where attendance for retailers is free*).
Bringing together retail practitioners from around the world, this one-day summit unlocks hard-won knowledge from innovative, entrepreneurial companies as well as from large businesses operating at scale. This is one, intensive and highly productive day where retailers and brands, big and small, stock up on the freshest know-how and best practice, as well as share experiences with peers at various stages of their eCommerce journeys.
Result? The Cross-Border Summit will tackle key concerns and provide invaluable tips for success and hone in on numerous overseas markets. Retailers should register for their complimentary access today. Keep up-to-date with all the agenda updates and the latest speakers here. Attendance is free for retailers only. If you are not a retailer and would like to attend, you can still register here.

IMRG Peak Connect – discover our latest insight into Black Friday

The Christmas peak period keeps evolving - whats going to happen in 2017

At our Peak Connect this year – 15 Jun 2017 (London, W1G 9DT) – we’ll be publishing a report (supported by Salmon) covering our latest research, insight and thinking on what may happen during the Christmas peak 2017.

We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind.

IMRG Peak Connect– is a full-day conference completely dedicated to Christmas peak trading. Through a series of retailer keynotes, case studies and expert analysis this conference will help you build a strategy for securing your share of spend during the busiest time of year.

Themes include:

Black Friday as retail exception
Coping with the pressure
The changing customer
Understanding what works for you
Standing out from the crowd

Nominations open for the Global E-commerce Award

The Global E-commerce Summit launches its newly revamped Global E-commerce Award with a call for nominations of brands and retailers that provide seamless consumer experiences across both digital and physical store environments. One of the strengths of the Global E-commerce Summit (GES) is the ability to showcase the achievements and innovations of trailblazing attendees who inspire, motivate and push the boundaries of B2C commerce beyond the status quo. This year, GES will celebrate attending brands and retailers with a revamped Global E-commerce Award. Celebrate your success, and be recognized as a trailblazer by your peers in the B2C brand & retailer community! Nominate a favourite brand or retailer that raises the bar for e-commerce, creates a new standard or innovatively exploits technology to provide seamless consumer experiences across both digital and physical store environments. Remember, FIVE finalists will be invited to join us in Barcelona (GES2017 registration, flights, and hotel accommodations included). Find out more about the Global E-commerce Award at http://e-commercesummit.com/global-e-commerce-awards/ and submit your nomination online at http://ow.ly/enTJ30aEuuE

Charlotte Zimbehl