Realising Your Global Audience: Exploring the Trends, Challenges and Technologies for International Expansion
The world is getting smaller with internet penetration reaching 35% globally and 2 billion social media users around the world. This is causing international barriers to break down more and more every year, presenting new opportunities for businesses to expand into untapped markets across the globe. The night will be hosted by Net Media Planet, and there will be a short presentation from Google on the value of export, followed by a guests roundtable discussion on the current issues, concerns and trends within international expansion. Then all guests are invited to join us for wine and cheese.
Date: 21st of April
Time: 15:30 – 17:30
Location: Net Media Planet, Level 3 Suncourt House, 18-26 Essex Road, London, N1 8LN
If you are interested in attending the event please email maria@mixingdigital.com
Ecommerce Interaction Success in Retail: Take Control of the Customer Experience
The retail experience has been changing rapidly in recent times and we expect it to continue apace so how do you keep up? By creating an online experience that fits within your customers lifestyle giving them true convenience and a consistent experience across multiple touchpoints. Understanding the single customer view, how people wish to pay for their goods, what influences them to purchase and how they wish to engage with your retail brand will help you meet these fast-moving customer needs.
Today experts will give you great advice and hints on how to achieve all your goals and set you on the right route to success, tasking you with deciding on actionable outcomes with your peers.This event is for ecommerce and retail brands only, suppliers will not be admitted unless they are official club partners.
Date: Tuesday 19th May
Timings: 1pm - 6pm
Location: DSTRKT, 9 Rupert Street, London, W1D 6DG
Guest List include: Jamie Oliver, Clarks, John Lewis, Boots, Joseph Turner and more
If you are interest in attending please click here
Ecommerce Club Working Lunch: Tribes of Behaviour
After the great success of last month's Ecommerce Club inaugural event, we are proud to announce the second Ecommerce Club Working Lunch: Tribes of Behaviour, kindly hosted by Oban Digital and supported by Summit.
When it comes to online behaviour what insights do you need to make and inform digital strategy? It’s always assumed that consumer behaviour is tied to the cultural roots of their home market. But are there similarities or differences in a culture of a brand’s audience? In this session Oban looks at how a consumer’s cultural identity could be formed by a brand’s culture, as well as external and internal factors. We look at a range of areas including: segmentation, market behaviours and personalisation.
Date: Wednesday 15th April
Venue: Kettner's Soho, 29 Romilly Street, Soho, London, W1D 5HP
Timings: 12.30pm to 3pm
Guests Include: Oasis, Argos, The Trainline, Eurostar, Made.com
If you are a retailer, please book your place here.
SheerLuxe eCommerce Conference 2015: A Conversation with the Customer
Taking place in SW London at The Worx on Wednesday 13th & Thursday 14th May 2015. At this year's SheerLuxe eCommerce Conference, you will hear from a variety of speakers on how to create the best customer experience. Hear real-life case studies and learn takeaway tips on how to put your customer at the centre of everything, in order to create a deeper understanding of what your customers actually want and need from you. What can you do as a result? Produce the right campaigns and offers to keep them returning to your website, encourage them to write reviews and engage with your social media pages and much more... You will also receive strategic advice about how to align your organisations to achieve the best results to achieve this goal and tactical advice for success.
Speakers include: Rodial, Avenue 32 and OKA as well as industry names like Sarah Curran (founder of my-wardrobe.com), blogger Anna Hart, and B2B experts Rocket Fuel and Leapfrogg, to name a few.
Register here with the exclusive 15% OFF discount code SLMIXING15 for all Mixing Digital and Ecommerce Club readers
Watch this spacefor further information and please remember to sign up for the Ecommerce Club membership and to follow @EcommClub and @Mixingdigital on Twitter. You can also join the conversation on the LinkedIn group The Ecommerce Club.
We look forward to seeing you soon
Take care
Miss Charlie Lines
Director and Co-founder
Mixing Digital
