Come dine with Arsenal at Maze
 |
We will have the pleasure of hearing from Mic Conetta, Head of CRM at Arsenal Football Club on Wednesday 16th March at Maze, London from 6:00pm to 9:30pm at the luxurious Internet Leaders Dinner: Proliferation of Digital Channels & Maintaining Relevance Across Them. Arsenal Football Club have multiple touchpoints with both domestic and international fans, and they are keen to ensure they are able to adapt to the emergence of new channels in driving customer engagement. Return on investment is an important factor but not the main driver - driving value is what matters. Mic Conetta, Head of CRM at Arsenal Football Club will share his thoughts on how they achieve relevance in a rapidly evolving landscape. Please register here
The Ecommerce Club will be back in London on Thursday 25th February with Ecommerce Club Working Lunch: In 2016 it’s all about the customer. The event will be taking place at ATTRAQT’s base in the heart of London on the 35th floor of the Heron Tower with a buffet lunch from Le Pain Quotidien. You will hear from ecommerce expert Chloë Thomas who across her career has seen many businesses that have struggled to get to grips with ecommerce. In response, she crafted the “eCommerce MasterPlan” to help companies plan, develop and grow a successful ecommerce business, whilst avoiding the potential pitfalls along the way. Please register here.
Join us in Dublin for the Ecommerce Club Working Lunch Dublin: Making Social Media Work for your Ecommerce Brand. This event is for ecommerce practitioners at retailers or brands, and it will be taking place at the lovely Bang Restaurant just off St. Stephens Green on Thursday 10th March from 12:30pm to 3:00pm. Social media serves a vital purpose when helping brands build an established web presence, but what are the new social media strategies you should use when doing this and how effective are they? Regardless of what brand you represent, how can you get the most out of social media for your online campaigns? Join the debate, share your experiences and valuable information with your peers. To register please click here
We would also like to extend an invitation to retailers, B2B and B2C brands to attend Salmon’s Commerce 2020: Helping to Shape your Digital Strategy which takes place on Tuesday 23rd February at the fabulous 30 Euston Square, London, NW1 2FB from 9.30am until 2pm. Lunch is provided. At this morning event, receive expert tips on how to develop and shape your digital strategy - with industry-leading analysis and practical insight on a number of key topics: from the role of digital technology in driving growth for your business, as well as key trends that will impact digital commerce by 2020. We will also look at how successful businesses are planning for a digital future and the latest pioneering technology and their impact on your sector (such as wearables), with a chance to take an up-close look. You will hear from a great line-up of speakers including: David Rowan, Editor-in-Chief, Wired – Neil Stewart, CEO, Salmon – Martin Gill, Principle Analyst, Forrester Research – Simon Forster, Executive Director, Selfridges.
Find out more and register here
Join us at the Transforming Data-Driven Marketing Seminar followed by an early evening of networking over drinks and canapes. It will take place on Wednesday 23rd March from 3:30pm to 7:30pm where we will explore the continued advances in how advertisers work with data. From targeting consumers, to creative design, and even how information is measured, advertisers are learning more about the data available to them and how to manipulate it. This seminar will explore the ways in which advertisers can align their marketing through the use of data, and the importance of consumer intent. Plus, we will address potential concerns and stumbling blocks we all face in regards to new regulations around privacy. (This event is for members of the marketing and management teams of brands). For more information about the event and to book your delegate place please click here
Come along to the SLI Connect E-Commerce Summit, a one-day event at the Ham Yard Hotel on March 15th. The top retailers in the UK and Europe gather to learn from each other's experiences and get a first-hand look at how the latest technology is helping online retailers to drive more revenue. The day will be filled with presentations, workshops, networking opportunities and (of course) fun entertainment including bowling, The Cuban Brothers show, dancing and karaoke! Please register here
We look forward to seeing you soon
All the best
Miss Charlie Lines
Director and Co-founder
Mixing Digital
|
|
@Arsenal
Arsenal, the Football club and the company, have impressively taken the world of social media, racking up one of the biggest online followings in the world of Sport.
Arsenal, the Football club and the company, have impressively taken the world of social media, racking up one of the biggest online followings in the world of Sport.
I was watching the match on Sunday and checking the number and the quality of the social interactions. Arsenal FC @Arsenal is massive online, with over 7 million followers on Twitter, during a match they sent a tweet a minute while on Instagram they have 5.6 million followers. And, unsurprisingly given the last minute victory last Sunday, Snapchat went crazy! Facebook, which has more than 35 million likes for the team page, was a fabulous place to share the glory, celebrate past victorie and of course, a weekly podcast.
The first team play along as well, posting on the team account and interacting with fans. Their post are funny, meaningful and even manage to style it out when the news isn’t great.
What a team. And we all love it, we do!! Those of us who follow what’s happening on social media know that Arsenal dominates in the space. There’s a reason for its huge impact – there’s the team account, individual accounts and more, with the girls team at 150K followers @arsenalladies and the @juniorgunners coming rapidly up the ranks.
There is also a lot of activity on the Arsenal blog, where the Gunners share news, gossip and anything else that matters to the fans.
What’s amazing is the total understanding of the social media marketing world: the team behind the scenes must be really strong, with knowley and expertise, but most of all with passion.
So I’m really looking forward to hearing from Mic Conetta, Head of CRM at Arsenal Football Club, speaker at our Mixing Digital luxurious dinner at Maze. For more info and to register click here.
|
|
The importance of search has been underscored by the revelation that Google is reported to have paid Apple $1 billion to be the default iOS search engine in 2014. The news was released as part of court documents used during Oracle’s lawsuit against Google for a long-running copyright dispute. Oracle has been fighting Google since 2010 over claims that the search engine company used its Java software without paying for it to develop Android. Bloomberg News reported that the documents showed the agreement, which also showed a revenue share between Apple and Google, of the revenue Google earned from its advertising to iOS users. The payments kept Google as the default search engine for mobile Safari, allowing it to continue to cash in on iOS. Being the default is important: when Apple switched from Google Maps to its own in-house team for the default map app on iPhones in 2012, the new app was criticised for its error-ridden maps. Three years on, the default app was used three times as much as Google’s own app, according to Apple. That’s millions of users who Google can’t get data from or show adverts to. The default search engine on Siri is Microsoft’s Bing, and that cannot be changed by the user.
Apple and Google both lobbied the court to strike the details of their search deal from court documents, Bloomberg reported, with Google arguing it was “highly sensitive.” When Google asked the court to hide the details of the deal, it said the information could hinder similar deals with other companies, which suggests that Google may have other default status on other platforms. The specific financial terms of Google’s agreement with Apple are highly sensitive to both Google and Apple,” Google said in its Jan. 20 filing. “Both Apple and Google have always treated this information as extremely confidential.”
|
|
International breakouts, omnichannel and cross-border sales – Join the E-commerce Berlin Expo
– The idea behind this event is to provide ideal conditions for the integration of international e-commerce environment, identification of appropriate business partners and the exchange of experiences. This event is addressed to representatives of online shops, marketing departments and companies interested in selling online and looking for solutions that boost sales – says Marek Tomaszewski, Managing Director.
You want to sell globally? Looking for solutions and ideas that will help you develop your business? Visit the E-commerce Berlin Expo in Postbahnhof, Berlin, on April 27, 2016! E-commerce Poland Trade Fair (Targi eHandlu), which has been organized since 2011, is the biggest meeting of e-commerce industry professionals in the CEE region. This is where 3,500 representatives of e-shops have the opportunity to learn about the latest offers of more than 100 suppliers of various products and services for online shops. In April, the event will also be held in Berlin. – The idea behind this event is to provide ideal conditions for the integration of international e-commerce environment, identification of appropriate business partners and the exchange of experiences. This event is addressed to representatives of online shops, marketing departments and companies interested in selling online and looking for solutions that boost sales – says Marek Tomaszewski, Managing Director. The fair will gather more than 80 exhibitors from Germany and abroad, representing areas such as: sales support, IT, law, marketing, TSL/courier services, accounting, consulting. The visitors will have the opportunity to meet companies such as SOFORT, Dealavo, MonkeyData, Freshmail, Orbitvu, Divante and IAI Shop (the winner of the international PayPal Influencers Contest). - We are aware that sales online require well-planned logistic processes, quality customer service and the necessity to keep the finger on the pulse of online marketing all the time. For this reason, we attach special importance to the preparation of a special part devoted to the subject matter knowledge. For more than 6 hours in the educational area of the E-commerce Berlin Expo the participants will also be able to listen to the leading figures of the e-commerce industry, their experiences and practical tips on how to succeed – says Piotr Szczepaniak, Managing Director.
During the E-commerce Berlin Expo you will be able to: - listen to the presentations of the representatives of startups conquering the world and global giants such as Google, Castorama, Samsung, Brand24 (more information below), Audioteka (more information below); - exchange experiences with the owners of e-shops from different countries; - find business partners from abroad; - learn the latest solutions for online retailers offered by providers from all over the world.
The E-commerce Berlin Expo will take place on April 27, 2016, in Postbahnhof, Berlin. Visiting the fair is free of charge – all you need to do is to register on the official website of the event: http://ecommerceberlin.com. The ticket also entitles you to participate in the lectures for free. Inspiration from the leading practitioners
During the E-commerce Berlin Expo the visitors will be able not only to talk with the exhibitors, but also to listen to substantive case study presentations, as the organizers emphasize this aspect in particular. The speakers include the representatives of startups which succeeded globally. These are: - Mike Sadowski, founder and CEO of Brand24, which is a company providing services to Carlsberg, Ikea, Intel, Panasonic or the White House (cooperating with clients from 37 countries);
- Martin Beme, founder and CEO of Audioteka, which is a company that produces and distributes audiobooks. Currently, Audioteka operates on 23 markets, provides services in 12 languages and is the biggest competitor of Audible, which belongs to the Amazon Group. The President of Republic of Poland has awarded Marcin Beme with the Gold Cross of Merit, the highest civilian award in Poland, for his exemplary contribution into the Polish culture and entrepreneurship;
- Greg Blazewicz, founder of SalesMenago, which is one of the biggest marketing automation systems used in e-commerce. Their clients include brands such as Yves Rocher, Ojega and Deloitte. The company operates on more than 40 markets.
and Anna Lankauf (Divante), Kamil Glenszczyk (Google Ireland), Michal Walczynski (Samsung), Michal Russak (Castorama) and 20 other people. Networking E-commerce Berlin Expo is, both, the opportunity to get to know the offer of professionals supporting the e-commerce industry, and the meeting place for e-commerce practitioners. In the networking area you will be able to, for example, talk with the CEO of a sales platform about their development plans, and to learn how popular shops implemented and tested new solutions. Seize this opportunity!
E-commerce Berlin Expo is a must-go for e-commerce managers. See you in Berlin on April 27. Admission to the fair is free of charge for those who will register before March 1, 2016. You can register now by visiting ecommerceberlin.com
|
|
