As the night’s draw in we see an increase in focus on winter warmer holidays. Lastminute has reported that people are making a leap towards some late winter sunshine. For those of us staying at home, the holiday season’s biggest shopping day is officially Black Friday, so get your Christmas lists at the ready. And in another sign of the power of digital done right, Mothercare and the Early Learning Centre have revamped sites, which have seen a 40% rise in growth.

Replatforming Breakfast: the Good, the Bad and the Downright UGLY!
Join Greenlight Commerce for a replatforming breakfast on Thursday November 17^th at Heddon Street Kitchen from 9:00am to 11:30am. Are you a retailer looking at replatforming in the next 12-18 months? If so, you won’t want to miss this unique event. No two replatforming projects are the same, and all can be beset with their own problems. Regardless of whether you are embarking on your first replatforming project or you have a number under your belt, this breakfast is a chance for you to ask questions and learn from some of the best to help you on your own path to replatforming. At this breakfast our panel of ecommerce experts and veterans of replatforming will share thoughts and strategies that they couldn’t put in black and white. For more information and to book click here

Ecommerce Club: Wine, Cheese & Artificial Intelligence
If you’re in the mood for a bit of early holiday spirit, why not join us for a festive Ecommerce Club: Wine, Cheese & Artificial Intelligence evening networking event. The event will take place on Thursday 1st December from 6pm till 10pm at the exclusive new venue Clerkenwell London. As a tonic for the post Cyber Weekend stresses we are hosting an evening of wine tasting matched with tasty food, learning and networking. Innovation Labs will enlighten us on the topic of Artificial Intelligence, supported by Visualsoft. For more information and to book click here

We look forward to seeing you soon.

 Charlie Lines

A new report from EntSight looks at how increasingly sophisticated audience intelligence can help brands better target customers – in this case, in the luxury goods sector. 

Overnight Lastminute saw a 20% increase in searches from the UK during one weekend last year and the reason…. the clocks went back, with the darker nights and colder days making Brits desire to travel more and more in the winter months. Searches for New York saw the biggest hike at 43%, followed by Milan, Amsterdam, Barcelona and Las Vegas.

Black Friday will be the biggest single online shopping day in the UK in the run up to Christmas – a period in which consumers will this year spend £24.3 billion online, forecasts new research

Leading UK retailer John Lewis has invested in Digital Bridge, planning to use its mixed-reality technologies to allow consumers to virtually try home décor in their own living rooms. 

Marketing analytics firm Visual IQ, has acquired Refined Labs, a leading German attribution and customer journey analytics provider.