Frosmo would like to invite you to two Breakfast & Learn sessions where we will gather together a select group of retail, leisure, travel, gambling and other relevant brands to discuss single tag development and cross device tracking. We very much hope you can join us at The Hospital private members club in Covent Garden for one or even both of these breakfasts:

On Tuesday August 2nd Frosmo Breakfast & Learn: Single tag development, the fastest development method yet! The  leading UK ticket provider Eventim will talk about rapid single tag development. Please register here 

On Wednesday August 3rd at Frosmo Breakfast & Learn: Cross device tracking, a vital tool in Mobile optimisation? We will discuss what happens when it comes to markets that prioritise “mobile-first” mentality. The force of mobile is hard to ignore, and retailers have started taking action accordingly. With customers now used to shopping across smartphones, tablets and desktops it makes cross-device marketing paramount, yet connecting the customer across these device types is still a struggle for marketers. If mobile mentality is something you'd like to explore please register here

This is a working breakfast so you will be served an a la carte breakfast whilst we talk and we will take individual orders closer to the time.

Join the Ecommerce Club once again on Tuesday 19th July from 12:30pm to 3:00pm at Forty One Restaurant, St Stephen's Green, Dublin 2. At this lunch we will be exploring the new and innovative diagnostic tool, 'MyEcomKit'. This kit helps to equip the widest range of businesses to develop their ecommerce strategy  in a way that is unique to each individual business. It aims to help retailers with platform selection for specific ecommerce issues, ranging from payment provider selections, clarity on comparative cost, digitising appropriately for your market, as well as long tail business growth. If you're a retailer thinking about finding the right providers, this is the perfect lunch for you or if you just want to sanity check what you are already doing. Come along and find out more about 'MyEcomKit' from Joan Mulvihill CEO at IIA and Gordon Newman, Head of Multichannel at Lifestyle Sports who have helped to develop this tool. Please register here

On Thursday 21st July from 12:30pm to 3:00pm at Gaucho Piccadilly join the Ecommerce Club for Marketing Personalities: Driving Purchase. We will examine specific factors and variables that influence buyer behaviour. Of course product quality and brand reputation are always key factors, however psychological and internal stimuli, functional and social need as well as external stimuli have a critical impact on the ways in which consumers finalise their purchase. Join us at this lunch and listen to Neil McKay CEO of Endless Gain and Helen Powell, Ecommerce Innovator from Little Black Dress explore this topic. Please register here

All Ecommerce Club Lunches are for retailers only - No vendors, agencies or consultants are permitted to attend due to limited space.

We look forward to seeing you soon